YouTube secures NFL Sunday Ticket in landmark streaming deal

YouTube and the National Football League announced on Thursday that the two have reached a deal for the NFL Sunday Ticket. Starting next season, NFL Sunday Ticket will be available on two of YouTube’s subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels. The NFL Sunday Ticket has been available in the U.S. exclusively via DirecTV since 1994, but that will soon change in a major shakeup of sports streaming.

The Wall Street Journalreports that YouTube is paying $2 billion per season in a multi-year agreement for the NFL Sunday Ticket package, according to people familiar with the matter.

“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said YouTube CEO Susan Wojcicki in press release. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”

The deal will give YouTube viewers the ability to stream nearly all of the NFL games on Sunday beginning in the 2023 season, with the exception of those aired on traditional television in their local markets. During the week, games will continue to be available on other networks, including ESPN, ABC and Amazon Prime video.

Image Credits: YouTube

The news comes as Apple was considered to be the front-runner for the Sunday Ticket, up until the tech giant reportedly backed out. Now, the package has gone to one of its main rivals.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” said NFL Commissioner Roger Goodell in a statement. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

YouTube’s deal marks a major shift in the media industry, which has been leaning more and more toward streaming over the past few years. Although consumers switched from cable to streamings services like Netflix and Hulu, sports fans still watched games via traditional television. But, we have slowly seen this shift, as Apple has gained the rights to Major League Baseball and Major League Soccer games, and Amazon made a deal last year for the rights to Thursday night NFL games. YouTube’s new deal cements this shift even more.

YouTube secures NFL Sunday Ticket in landmark streaming deal by Aisha Malik originally published on TechCrunch

Automotus raises $9M to scale automated curb management tech

The new mobility landscape has made curb space in cities a hot commodity. No longer are curbs just for buses, taxis, deliveries and parking. Now those traditional use cases have to contend with bike lanes, ride-hail, same-day deliveries, dockless vehicles and more. As a result, cities and investors are starting to prioritize software that helps manage curb space.

Enter Automotus, a four-year-old startup that has just closed a $9 million seed round to advance its automated curb management solution. The company says its tech can reduce congestion and emissions by up to 10%; reduce double-parking hazards by 64%; increase parking turnover by 26%; and increase parking revenue for cities by over 500%.

Automotus works with cities like Santa Monica, Los Angeles, Pittsburgh, Omaha and Bethlehem to automate payments for vehicle unloading and parking, enforce curb violations and manage preferred loading zones and discounted rates for commercial EVs, the startup said.

“We also integrate with other mobility services providers to help cities get a more comprehensive view of how the public right of way is being used and by which modes for planning, policy, and pricing efforts,” Jordan Justus, CEO of Automotus, told TechCrunch.

In March 2021, Automotus raised $1.2 million in seed funding, so the company has managed to tack on an additional $7.8 million in the intervening year and a half. The most recent funds were led by City Rock Ventures, Quake Capital, Bridge Investments, Unbridled Ventures, Keiki Capital, NY Angels, Irish Angles, SUM Ventures, and LA’s Cleantech Incubator Impact Fund.

“The bulk of the funding will be used to execute and support deployments in at least 15 new cities coming online in 2023,” said Justus. “We have a big year of launches ahead of us and are laser-focused on delivering the best possible solutions for our clients and continuing to scale up previous pilots.”

While Automotus is largely offering a Software-as-a-Service product, installing the right hardware is an important element in collecting data. In its partner cities, the startup deploys cellular-enabled cameras equipped with Automotus’s proprietary computer vision technology. The cameras are mounted onto traffic and street lights in areas where you might see plenty of loading and unloading or in zero emissions delivery zones.

With Automotus’s tech, there’s no need to download mobile apps or use meters. The cameras capture images of license plates and automatically collect data, issue invoices for parking or send out citations if a vehicle has been non-compliant to the city’s regulations. The technology blurs any faces and de-identifies data to ensure privacy of street users.

Automotus raises $9M to scale automated curb management tech by Rebecca Bellan originally published on TechCrunch

Avoid 3 common sales mistakes startups make during a downturn

More than 150,000 workers lost their jobs this year as layoffs swept across the tech landscape since June. Constant news cycles have analyzed every aspect of these staff reductions for meaning and lessons. How did we get here? How are companies managing employees? Are there more layoffs on the way?

And, critically, what’s next for tech? Investors are now demanding profitability over growth. This extreme change in the business model investors want has left companies with difficult decisions ahead and no playbook. Without the liberty a low-cost capital environment affords, for investors, new ventures that promise uncertain returns are a thing of the past, or at least, a much smaller focus.

What every company needs now is efficient sales.

But there is a big difference between knowing that you need efficient revenue and knowing how to get it. Leaner teams, fewer resources, and a tough macro environment mean that CROs are forced to make big changes to budgets, staffing and how they market and sell.

But maintaining revenue while the CFO is cutting costs by 5%-20% is not an easy task for anyone — and doing more of the same won’t get you there.

The unfortunate truth is that unless you move beyond the same old buying group, you won’t move the needle.

The biggest mistakes to avoid

Preliminary data from Databook shows that an unusually high percentage of companies globally are in the midst of shifting their strategic priorities. Since these are typically multiyear commitments, this unprecedented shift dramatically changes the sales landscape for tech startups.

Holding tight to traditional sales incentives and levers won’t yield the step change that is needed to win.

Don’t raise pricing

Most startups are reliant on VC funding, and in today’s market, VCs are looking for a clear path to profitability. One seemingly “easy” way to improve margins is to increase pricing.

This is a fix you can only try once; you don’t want to keep raising prices in a competitive market. This is a temporary workaround at best, and it can easily backfire, as higher prices during a downturn can erode customer trust over the long run. It can also result in fewer renewals when there is less budget available.

Avoid 3 common sales mistakes startups make during a downturn by Ram Iyer originally published on TechCrunch

A brief history of diffusion, the tech at the heart of modern image-generating AI

Text-to-image AI exploded this year as technical advances greatly enhanced the fidelity of art that AI systems could create. Controversial as systems like Stable Diffusion and OpenAI’s DALL-E 2 are, platforms including DeviantArt and Canva have adopted them to power creative tools, personalize branding and even ideate new products.

But the tech at the heart of these systems is capable of far more than generating art. Called diffusion, it’s being used by some intrepid research groups to produce music, synthesize DNA sequences and even discover new drugs.

So what is diffusion, exactly, and why is it such a massive leap over the previous state of the art? As the year winds down, it’s worth taking a look at diffusion’s origins and how it advanced over time to become the influential force that it is today. Diffusion’s story isn’t over — refinements on the techniques arrive with each passing month — but the last year or two especially brought remarkable progress.

The birth of diffusion

You might recall the trend of deepfaking apps several years ago — apps that inserted people’s portraits into existing images and videos to create realistic-looking substitutions of the original subjects in that target content. Using AI, the apps would “insert” a person’s face — or in some cases, their whole body — into a scene, often convincingly enough to fool someone on first glance.

Most of these apps relied on an AI technology called generative adversarial networks, or GANs for short. GANs consist of two parts: a generator that produces synthetic examples (e.g. images) from random data and a discriminator that attempts to distinguish between the synthetic examples and real examples from a training dataset. (Typical GAN training datasets consist of hundreds to millions of examples of things the GAN is expected to eventually capture.) Both the generator and discriminator improve in their respective abilities until the discriminator is unable to tell the real examples from the synthesized examples with better than the 50% accuracy expected of chance.

Sand sculptures of Harry Potter and Hogwarts, generated by Stable Diffusion. Image Credits: Stability AI

Top-performing GANs can create, for example, snapshots of fictional apartment buildings. StyleGAN, a system Nvidia developed a few years back, can generate high-resolution head shots of fictional people by learning attributes like facial pose, freckles and hair. Beyond image generation, GANs have been applied to the 3D modeling space and vector sketches, showing an aptitude for outputting video clips as well as speech and even looping instrument samples in songs.

In practice, though, GANs suffered from a number of shortcomings owing to their architecture. The simultaneous training of generator and discriminator models was inherently unstable; sometimes the generator “collapsed” and outputted lots of similar-seeming samples. GANs also needed lots of data and compute power to run and train, which made them tough to scale.

Enter diffusion.

How diffusion works

Diffusion was inspired by physics — being the process in physics where something moves from a region of higher concentration to one of lower concentration, like a sugar cube dissolving in coffee. Sugar granules in coffee are initially concentrated at the top of the liquid, but gradually become distributed.

Diffusion systems borrow from diffusion in non-equilibrium thermodynamics specifically, where the process increases the entropy — or randomness — of the system over time. Consider a gas — it’ll eventually spread out to fill an entire space evenly through random motion. Similarly, data like images can be transformed into a uniform distribution by randomly adding noise.

Diffusion systems slowly destroy the structure of data by adding noise until there’s nothing left but noise.

In physics, diffusion is spontaneous and irreversible — sugar diffused in coffee can’t be restored to cube form. But diffusion systems in machine learning aim to learn a sort of “reverse diffusion” process to restore the destroyed data, gaining the ability to recover the data from noise.

Image Credits: OpenBioML

Diffusion systems have been around for nearly a decade. But a relatively recent innovation from OpenAI called CLIP (short for “Contrastive Language-Image Pre-Training”) made them much more practical in everyday applications. CLIP classifies data — for example, images — to “score” each step of the diffusion process based on how likely it is to be classified under a given text prompt (e.g. “a sketch of a dog in a flowery lawn”).

At the start, the data has a very low CLIP-given score, because it’s mostly noise. But as the diffusion system reconstructs data from the noise, it slowly comes closer to matching the prompt. A useful analogy is uncarved marble — like a master sculptor telling a novice where to carve, CLIP guides the diffusion system toward an image that gives a higher score.

OpenAI introduced CLIP alongside the image-generating system DALL-E. Since then, it’s made its way into DALL-E’s successor, DALL-E 2, as well as open source alternatives like Stable Diffusion.

What can diffusion do?

So what can CLIP-guided diffusion models do? Well, as alluded to earlier, they’re quite good at generating art — from photorealistic art to sketches, drawings and paintings in the style of practically any artist. In fact, there’s evidence suggesting that they problematically regurgitate some of their training data.

But the models’ talent — controversial as it might be — doesn’t end there.

Researchers have also experimented with using guided diffusion models to compose new music. Harmonai, an organization with financial backing from Stability AI, the London-based startup behind Stable Diffusion, released a diffusion-based model that can output clips of music by training on hundreds of hours of existing songs. More recently, developers Seth Forsgren and Hayk Martiros created a hobby project dubbed Riffusion that uses a diffusion model cleverly trained on spectrograms — visual representations — of audio to generate ditties.

Beyond the music realm, several labs are attempting to apply diffusion tech to biomedicine in the hopes of uncovering novel disease treatments. Startup Generate Biomedicines and a University of Washington team trained diffusion-based models to produce designs for proteins with specific properties and functions, as MIT Tech Review reported earlier this month.

The models work in different ways. Generate Biomedicines’ adds noise by unraveling the amino acid chains that make up a protein and then puts random chains together to form a new protein, guided by constraints specified by the researchers. The University of Washington model, on the other hand, starts with a scrambled structure and uses information about how the pieces of a protein should fit together provided by a separate AI system trained to predict protein structure.

Image Credits: PASIEKA/SCIENCE PHOTO LIBRARY/Getty Images

They’ve already achieved some success. The model designed by the University of Washington group was able to find a protein that can attach to the parathyroid hormone — the hormone that controls calcium levels in the blood — better than existing drugs.

Meanwhile, over at OpenBioML, a Stability AI-backed effort to bring machine learning-based approaches to biochemistry, researchers have developed a system called DNA-Diffusion to generate cell-type-specific regulatory DNA sequences — segments of nucleic acid molecules that influence the expression of specific genes within an organism. DNA-Diffusion will — if all goes according to plan — generate regulatory DNA sequences from text instructions like “A sequence that will activate a gene to its maximum expression level in cell type X” and “A sequence that activates a gene in liver and heart, but not in brain.”

What might the future hold for diffusion models? The sky may well be the limit. Already, researchers have applied it to generating videos, compressing images and synthesizing speech. That’s not to suggest diffusion won’t eventually be replaced with a more efficient, more performant machine learning technique, as GANs were with diffusion. But it’s the architecture du jour for a reason; diffusion is nothing if not versatile.

A brief history of diffusion, the tech at the heart of modern image-generating AI by Kyle Wiggers originally published on TechCrunch

FTX co-founder Gary Wang and Alameda’s Caroline Ellison plead guilty to criminal charges

The FTX/Alameda saga continues, with news late Wednesday that two key Sam Bankman-Fried associates were charged and have been charged with federal criminal offences in the U.S.: Both former Alameda CEO Caroline Ellison and FTX co-founder Gary Wang plead guilty to multiple charges, and accepted plea agreements that offer reduced sentencing in exchange for assistance in ongoing investigations into wrongdoing at FTX/Alameda that prove “substantial.”

Meanwhile, Sam Bankman-Fried was also extradited to the U.S. from the Bahamas on Wednesday, facing suits by the SEC and CFTC over fraud, as well as federal criminal charges. When Southern District of New York attorney Damian Williams announced the charges at a press event last week, he noted that his office was “not done” in terms of levying additional charges, and now we know Ellison and Wang were at least some of the individuals he was referring to at the time.

Ellison and Wang are likely to be key witnesses for the feds in the SBF case, given that they are most likely to have direct and best knowledge that SBF knew about use of FTX customer funds to cover Alameda’s risky crypto trading bets.

This might not be the end of charges for individuals at FTX and Alameda, either – Williams re-iterated at the press conference announcing the charges against Ellison and Wang that if anyone else is considering coming forward to assist authorities in their prosecution of the case in exchange for possible leniency, now is the time.

Both Ellison and Wang also face civil penalties from the SEC and CFTC, announced alongside the criminal charges.

FTX co-founder Gary Wang and Alameda’s Caroline Ellison plead guilty to criminal charges by Darrell Etherington originally published on TechCrunch

Twitter now displays stock and cryptocurrency prices directly in search results

Amid all the chaos, Twitter rolled out a useful feature that lets you search for listed company stocks and cryptocurrency prices.

To do this, users have to just type the dollar symbol followed by the relevant ticker symbol, e.g. “$GOOG” or “$ETH” (minus the quote marks), in the search bar and Twitter will display the current price. This does also work without using the $ symbol in some instances, but it’s less consistent and doesn’t always return the stock or crypto prices as requested.

However, when it works, users will see a static image displaying Today’s stock price and a chart without any information about the X or Y axis. So good luck figuring that out. Presumably, it’s a price chart for the most recent closing price for that stock, but it’s not all that clear.

But if someone does want to know more details about a stock or cryptocurrency, they can hit the “View on Robinhood” button.

$Cashtags, now with data

$SPY pic.twitter.com/XgOK6gf02E

— Twitter Business (@TwitterBusiness) December 21, 2022

As app researcher Jane Manchun Wong noted, the logo on the image indicates that Twitter is sourcing the data from the Tradingview website. The social media company has not made it clear if it is forming any kind of commercial partnership with either Robinhood or TradingView.

Twitter didn’t specify what symbols are included in the list for direct stock price search results. The company added that in the coming weeks it will refine the user experience and add better symbol compatibility. For example, at the time of writing, stock prices from companies such as Airbnb ($ABNB) and Zoom ($ZM) didn’t show up in the Twitter search.

Chaos at Twitter

It has been a busy couple of months at Twitter since Musk’s arrival on the scene. In the past week alone, the company rolled out and quickly rolled back a policy that banned links and handles to other social networks like Facebook, Instagram, and Mastadon. The company also launched the Blue for Business plan that allows organizations to identify their affiliated brands and employees with an extra badge.

Elsewhere, Elon Musk ran a poll asking people if he should step down as CEO — and 57% of users voted “Yes.” A few days later, Musk said in a tweet: “I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.”

In a Twitter Space late Tuesday, Musk defended his drastic cost-cutting antics and revamp of the paid plan at the company. He said if not for these measures, Twitter would have run into negative cash flow within the next year.

Twitter now displays stock and cryptocurrency prices directly in search results by Ivan Mehta originally published on TechCrunch

Vianova builds the location data platform for shared mobility companies and cities

Meet Vianova, a French startup that is building a data platform for shared mobility companies as well as local governments. The company acts as both a data repository and a data visualization dashboard.

It has raised a $6.4 million (€6 million) Series A funding round led by Baloise VC with XAnge as well as existing investors RATP Capital Innovation and Ponooc also participating.

Many cities have changed drastically with the rise of free-floating bikes, electric scooters, moped scooters and cars that you can unlock with your phone. Cities have also changed their rules over time and embracing micromobility in different ways.

The good news is that these mobility fleets all have some form of connectivity with a GPS chip and a cellular modem. In other words, companies and local governments can use data to make those services more efficient and safer for people using them and everyone else living in these cities.

Image Credits: Vianova

Right now, Vianova tracks one million connected vehicles on its platform. Some companies use the platform to manage their fleet and make sure the vehicles are in the right spots at the right time.

Policymakers and data scientists can also leverage this platform to discover some trends. It can be used to improve infrastructure, create slow-speed zones or parking areas through geofencing and more.

All of this can be done through a SimCity-like dashboard with map overlays and real-time data. The idea is that you can use Vianova as real-time dashboard and as an analytics tool to generate historical reports and see how well you’re doing — whether you are a mobility company or a local government.

But an analytics tool without any data would be a bit useless. That’s why you can combine your own data with different mobility data sources. This can be particularly interesting for cities that want to access data from private companies to better understand what’s happening.

For instance, the city of Stockholm and Voi both use Vianova to improve shared mobility services in the city. Mobility companies decide who they want to share their data with.

Vianova uses APIs to fetch data from mobility operators so that you see live data on the platform. Data can be aggregated and anonymized.

Some of Vianova’s customers include the cities of Zurich, Amsterdam, Stockholm and Marseille, as well as mobility operators like Bolt and Voi. Some big infrastructure companies are also using the platform, such as RATP, Aéroports de Paris and KTH University.

Vianova builds the location data platform for shared mobility companies and cities by Romain Dillet originally published on TechCrunch

Daily Crunch: UK-based news site The Guardian under ransomware attack, editor says

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

It’s the mooooost wonderful tiiiiiiime of the yeeeaaar. Today, we’ve been skiving off work to explore the weirdest subgenres of holiday music. Trap Christmas is a thing. Christopher Lee (yes that Christopher Lee, Saruman in “Lord of the Rings”) recorded a heavy metal Christmas album, which is truly god-awful. Spinal Tap also did a holiday song, which…I mean. And we aren’t upset by disco Christmas or these goats singing “We Wish You a Merry Christmas” either…

Anyway . . . what are your favorite out-of-left-field holiday tunes? Answers on an e-postcard, plz! — Christine and Haje

The TechCrunch Top 3

Extra, extra, read all about it: British newspaper The Guardian confirmed that it was hit by ransomware following some strange incidents the paper began noticing in its IT infrastructure. Carly has more.
Kids, get your parents’ permission: If you are a child of the ’80s, you might recall that we were constantly reminded to “ask your parents for permission to…” Well, Google has now instituted something similar for Google Play, letting children send purchase requests to their guardians, Ivan writes.
Some light reading for the new year: Anna and Alex collected them and now share some of the books startup founders and venture capitalists could not put down this year. Happy reading!

Startups and VC

Carl Eschenbach, a longtime enterprise software executive who joined Sequoia Capital in 2016 and went on to lead a number of lucrative deals for the venture firm, is going back to an operating role, Connie reports. As the new co-CEO of Workday, Eschenbach will co-lead the enterprise cloud applications giant with its co-CEO, cofounder and company chair Aneel Bhusri, until 2024, at which point Eschenbach will take over as sole CEO.

You know what? We have a few more:

Going down to AI, friendly faces everywhere, humble folks without temptation: Devin writes how “South Park” creators’ deepfake video startup Deep Voodoo conjures $20 million in new funding.
Come to Boston!: TechCrunch Early Stage focuses on fledgling founders, writes Lauren S — come along and surround yourself with startup smarts.
Making software easier to afford: Gynger launches out of stealth to loan companies cash for software, reports Kyle.
Tidying up the filing system: Healthcare data is a mess and Metriport is here with a broom, reports Haje.
Jurassic Park ain’t got nothing on this: Devin reports on the uber-creepy autonomous ornithopter that lands and perches on a single claw.

How to make the most of your investor relationships in 2023

Image Credits: anisah priyadi (opens in a new window) / Getty Images

As Santa Claus reviews his list of who’s been naughty and nice, it’s also a good time for startup founders to take stock of their investor relationships.

Vidya Raman, a partner at Sorenson Ventures, has written a TC+ article with do’s and don’ts for upcoming board meetings and gives his thoughts about which communication channels are best for different help requests, as well as specific data points to raise in your discussions.

“Be ruthless about how you spend your time,” he advises, “especially with your investors.”

Three more from the TC+ team:

The pros and cons of visas: Our friendly resident immigration lawyer Sophie Alcorn is back with the pros and cons of the E-2 and L-1A visas.
Calm down with the crypto already: India central bank chief warns crypto will cause the next financial crisis if permitted to grow, reports Manish.
A pile of small checks may come back and bite you: More investors, more problems, Becca explores.

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

In July, the Federal Trade Commission sued Meta over its proposed acquisition of VR company Within. This week, it was Mark Zuckerberg’s turn on the stand, and Amanda has the details.

Now over to Tesla, where Darrell reports the carmaker may be making a fresh round of layoffs next quarter. That’s not the only trouble the company is finding itself in. It also has a bit of a share price problem. Rebecca writes that Tesla stock plunged to its lowest level in two years for reasons that include all the Twitter drama and loss of China sales.

Here’s four more for you:

SBF will come back to the USA: By the time this hits your inbox, beleaguered FTX founder Sam Bankman-Fried may already be in the United States to face a number of criminal charges, Jacquelyn writes.
Time to make it your own: Aisha writes that Snapchat+ has some new customization features and the option to gift a subscription to that one person who’s always hard to buy for.
Talk about taking advantage of a bad situation: Expats are leaving China to avoid some of the country’s strict COVID regulations, but Rita writes one expat group at NetEase decided to go heads down and build a sci-fi game.
Probing for details: Broadcom’s proposal to acquire VMware caught the attention of European Union regulators, who are now taking a look at the deal in case there are any competition concerns, Ron reports.

Daily Crunch: UK-based news site The Guardian under ransomware attack, editor says by Christine Hall originally published on TechCrunch

Netflix branches out into fitness content with upcoming launch of Nike Training Club classes

Netflix is officially branching out into fitness content, as the company announced today that it’s going to start streaming Nike Training Club classes next week. The streaming service will release a total of 30 hours of exercise sessions in two seperate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages on all Netflix plans.

The first batch of fitness classes will launch on December 30, with the second batch releasing in 2023. A total of 45 episodes will be part of the first batch, which will include the following classes: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIT & Strength with Tara and Feel-Good Fitness. Once the classes are released, Netflix users will be able to search “Nike” to access them.

For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including strength training, yoga and high-intensity workouts led by Nike’s certified trainers. Nike Training Club can in some ways be compared to Apple Fitness+ or Peloton.

“It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal,” the company wrote in a blog post. “And now, that’s exactly what you can do.”

This latest move from Netflix marks yet another way that the streaming service is branching out from its core business of TV shows and series. Over the past year, we saw the company delve into the world of gaming with the launch of Netflix Games. Now, we’re seeing another departure from its core business, as the streaming service begins testing the waters with fitness content.

The timing of the release likely isn’t a coincidence either, given that people around the world will soon make working out their New Year’s resolution. Considering that Netflix already has a significant user base, the streaming service may be able to entice people into trying out fitness content directly on the platform that they already regularly visit.

It’s worth noting that the launch won’t mark Netflix’s first foray into health-related content, as the streaming service launched mindfulness and meditation content from Headspace last year.

Depending on how successful the launch is, Netflix may decide to add even more fitness content to its platform to complete with the likes of Apple Fitness+ and Peloton. Beyond that, the company may even decide to produce its own fitness content if it can get enough people to see it as a viable option when it comes to fitness.

Netflix branches out into fitness content with upcoming launch of Nike Training Club classes by Aisha Malik originally published on TechCrunch

It was a big year for the space industry. 2023 will be even bigger

Another blockbuster year for the space industry draws to a close. In fact, 2022 may have been the most blockbuster year for space in recent memory – since 1969, at least. The historic cadence of SpaceX, the launch of Space Launch System and the return of the Orion capsule, big technical demonstrations, ispace’s fully private moon mission…it’s been a momentous year.

There’s a lot to look forward to – so much, that next year could even outdo this one as the biggest for the space industry yet. But many questions still remain, especially about the shorter-term economic outlook, ongoing geopolitical instability, and (ahem) some announced timelines that may or may not come to fruition. Here are our predictions for the space industry in 2023.

1. More pressure on launch

It seems clear that there will be increasing pressure on the launch market as even more next-gen vehicles come online. We’re not just looking out for the heavy-lift rockets – like SpaceX’s Starship and United Launch Alliance’s Vulcan – but a whole slew of smaller and medium-lift launch vehicles that are aiming for low cost and high cadence. These include Relativity’s Terran 1, Astra’s Rocket 4, RS1 from ABL Space Systems, Rocket Factory Augsburg’s One launcher, and Orbex’s Prime microlauncher. As we mentioned above, space industry timelines are notoriously tricky (and this caveat applies to the whole post) but it’s likely that at least a handful of new rockets will fly for the first time next year.

Proving new vehicles drives prices down and increases inventory, meaning more launches and dates are available to private and government concerns — and incumbent players will need to work hard to keep the lead they’ve established.

2. Big developments from the UK, China and India

The international space scene will continue to grow. While there’s much to look forward to from Europe, we’ve got our eyes on the United Kingdom, China and India. From the U.K., we expect to see the country’s first-ever space launch with Virgin Orbit’s “Start Me Up” mission from Spaceport Cornwall. We are also expecting a lot of activity from the Indian Space Research Organization, as well as the launch startup Skyroot there. China had a big 2022 – including completing its own space station in orbit and sending up multiple crews of taikonauts – and we predict there will be no slowdown next year as the country’s seeks to keep pace with American industrial growth.

How exactly the decentralizing of private space beyond a handful of major launch providers and locations will affect the industry is difficult to say, but it will definitely help diversify the projects and stakeholders going to orbit.

3. Continued growth for satcom and earth observation

Image Credits: Pixxel

Similar to launch, we’ll be seeing even more large and small satellite constellations going up next year that will put pressure on the satcom and earth observation (EO) industries. Just two examples: Amazon’s long-awaited Project Kuiper will likely see its first launches next year, and Pixxel will be launching 6 high-resolution hyperspectral imagery satellites in the latter half of the year.

Most estimates assume that both satcom and EO will experience more growth throughout the decade, so we’re not expecting newer entrants to squeeze out existing players. But we do think that we’ll see even greater adoption of, say, Starlink or sat-to-cell services here on Earth, as well as even greater relevance for earth observation technologies in sectors like agriculture and mining, and for understanding climate change.

4. Capital management will help decide winners and losers

The macroeconomic environment is poor. High inflation, high interest rates, and high risk-aversion means that cash is more expensive than ever. We see this trend slightly abating, but not completely, so we predict that capital management will be a huge determining factor in startup survival. Investors will also be looking for technical differentiators and real market potential more than ever before.

“One thing the market has changed a bit is, when you’re when you’re doing your technical diligence, I think it’s more important than ever that the company that you’re backing has a very clear technical differentiator and advantage,” Emily Henriksson of Root Ventures said on-stage during TC Sessions: Space earlier this month.

In the space industry especially, we saw a real investment slowdown in 2022. Many space companies that went public via SPAC merger continue to underperform. In 2023, it will be all about managing debt, institutional bloat (and possibly, sadly, more layoffs), and capital management.

5. Private astronauts will hit record numbers

Image Credits: Mario Tama / Staff / Getty Images

Private…astronauts? Ten years ago, that phrase would’ve been nonsensical. But no more: in 2022 alone, nearly 20 people went to suborbital space aboard Blue Origin’s New Shepard rocket and four people flew to the International Space Station with Axiom Space’s Ax-1 mission. Next year, we anticipate these numbers will be even higher. Not only will Polaris Dawn, billionaire Jared Isaacson’s private spaceflight program, make its maiden mission; Axiom will be conducting its second private launch to the ISS early next year.

In 2021 a ticket to space barely existed; in 2022 it became merely unusual; in 2023 we will probably get tired of hearing about it! Expect to hear more about the next big milestone in space tourism, privately accessible space stations, next year as well, but don’t expect any serious movement there until companies figure out how to make the business work.

6. More activity on the moon and cislunar space

This year is coming to a close with ispace’s Mission 1, the world’s first fully privately funded and built moon lander mission. But that’s just the beginning. Next year, look out for even more landers heading to the moon – we’ve got eyes on Firefly Aerospace’s Blue Ghost lander and Astrobotic’s Peregrine – and even more infrastructure moves to cislunar space.

As more lunar tech companies make progress on their goals, the ones that don’t will become even more conspicuous. Mergers and acquisitions in this space would not be a surprise.

7. Even more emphasis on American manufacturing as supply chain crisis continues

Our final prediction is a broader one, but has big implications for the space industry. We see investors and founders placing an even greater emphasis on domestic supply chains and manufacturing in 2023, and this will likely only intensify if relations between the U.S. and foreign governments, China in particular, further sour.

It was a big year for the space industry. 2023 will be even bigger by Aria Alamalhodaei originally published on TechCrunch

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