Sony offers a sneak peek at Neil Blomkamp’s ‘Gran Turismo’ film

Sony’s CES press conference is always a real smorgasbord of the electronics giant’s different media offerings. Tonight it kicked things off my bringing District 9 director, Neil Blomkamp, to offer some insight into the filming of his upcoming Gran Turismo adaptation.

Sony’s perfected a lot of unique camera tricks in order to capture the look and feel of the perennial favorite racing series. Remember, the studio was also behind this year’s incredibly well-shot Top Gun Sequel, Maverick.

Announced last May, the film costars David Harbour, Darren Barnet and Orlando Bloom. “It’s bad ass race car action, that you’re going to feel like you’re in the middle of,” says Harbour.

According to the film’s log line (via Deadline), “Based on a true story, the film is the ultimate wish fulfillment tale of a teenageGran Turismo player whose gaming skills won a series of Nissan competitions to become an actual professional race car driver.”

2001 Mark Wahlberg vehicleRockstar, anyone?

The film due out in theaters August 11 from Sony Pictures. The company also announced that Gran Turismo is headed for its upcoming PSVR 2 device.

Sony offers a sneak peek at Neil Blomkamp’s ‘Gran Turismo’ film by Brian Heater originally published on TechCrunch

Today at CES: Smellscapes, robot dogs, and ‘awareables’

CES is about to begin in earnest, but even though the show floor opens tomorrow, we’ve already found lots of interesting tech at the show, ranging from practical to bizarre (yet compelling). Read on for our roundup of the coolest things we’ve seen so far.

Image Credits: Icoma

Last night we spotted a suitcase-sized electric bike, the Icoma Tatamel. It makes a lot of compromises to get to that size (range, speed, wheel size, cost) but if you want an e-bike that fits in your trunk, it’s certainly worth looking into — it’ll be launching later this year.

If you’re the type of person who likes smart home lighting so you don’t ever have to reach for a light switch (what a pain, right?), Nanoleaf has you covered. Their new geometric smart lights supposedly learns how you use the lights and automates it without you having to set a routine. So when it sees you walk from the bedroom to the kitchen in the morning, it knows to bring on that soft, sun-like light. But when you walk in from the dining room at 6, bright cooking lights come on. Theoretically, anyway.

This is the exact moment that your correspondent got blasted with grapefruit scent. Image Credit: Haje Kamps / TechCrunch

How will you peel yourself off the couch, though, when you are immersed in the scentscape produced by Aromajoin. Works with anything filmed in Smell-O-Scope, so nothing yet, but there are some demo experiences that let you, for instance, enjoy the crackling sound and flickering light of a fire while getting that crucial smoky smell shot right at your nose. Haje called the smells “remarkably recognizable.” Comes out “soon.”

From the creator of the strangely soothing Qoobo soft robotic cat thing comes Fufuly, a “breathing pillow.” Sounds insane, but it’s based on the idea that people naturally match their breathing rhythm to respirators, or even those near them. The pillow will act as your breathing partner. Instructions: “Switch it on and hug it. This is all you need.” You said it, Shunsuke. Expect a crowdfunding campaign later this year.

I wrote up the Bird Buddy last year in 2021, and now the company is expanding from live identification of backyard songbirds to hummingbirds with its new feeder. It recognizes 350 species and of course sends pics right to your phone when you have a visitor. Interestingly the company has a data play simmering as well – it records the species, time, and location, building a database of bird movements. Perhaps there are patterns here worth packaging as a product…

Anyone who likes the idea of a smartwatch but doesn’t actually like the “watch” part should take note of the Nowatch, a device the company calls an “awareable.” It does the health-tracking stuff without a display, reminding me of the Misfit devices from long ago. No notifications, just steps, sweat sensing, and other metrics with a nice stone or gem as the face.

The Nowatch device on display at CES in Las Vegas. Image Credit: Haje Kamps / TechCrunch

Roku has been one of the go-to brands for smart TVs for years, but now the company is graduating from powering Samsungs and TCLs to making its own. The new Roku-branded TV lineup will range from 24″ to 75″ and include the latest voice-powered remote. I have one and it’s super useful to just plug headphones into if you want to watch a show without fiddling with Bluetooth or apps or anything. The most expensive will still be under a grand, which is nice. Expect more details when they launch in the spring.

I remember talking to Formlabs back in the 3D printing gold rush, and the company has made good over the years. Now it is aiming to embrace high-volume additive manufacturing with an Automation Ecosystem that helps printers run 24/7 in an organized way. More plastic knick-knacks for everyone!

Doing urinalysis isn’t anyone’s favorite activity, but a lot of that is because it’s so primitive. Why doesn’t the lab just live in the toilet, where the pee is already going? Smart home company Withings is showing off a urinalysis device for home health monitoring – maybe not something for everybody, but for people with certain medical conditions or those working towards a particular goal, it could be invaluable. Europe gets this one first, naturally.

Amazon will soon make available a mouse-eared Echo-esque smart display and speaker that responds to “Hey Disney!” Wow, finally.

Image Credits: WowWee

Toy company WowWee is still selling the Roboraptor, but now they have a brand new robot dog called MINTiDDog-E. Hopefully Dog-E for short, though that may attract unwanted lawsuits. If you want a robot dog but think Aibo is too basic, try this one. It communicates by wagging its tail, just like a regular dog, if regular dogs had persistence-of-vision LEDs embedded in their bodies.

Nuralogix claims to collect a thousand diagnostics from a 30-second selfie video, from blood pressure to stress, BMI, stroke risk, and blood sugar. Sounds like a lot of bunk to me, but I suppose the nice thing to do is let them put their thing out there and evaluate it on the merits.

Canon is going hard on 3D, AR, and metaverse style environments and interactions with some funky 3D video calling and virtual camera prototypes. It’s kind of cool, but also has the feeling of an unfiltered brainstorm session from just before the holidays. M. Night Shyamalan was there, but I think the twist is they paid him to appear.

We talked with the creators of Kokomo, the 3D VR calling thing, and they really think it’s something new in the rather stagnant virtual presence space. Anything but another gallery of grainy faces.

Image Credits: Ottonomy

Delivery robots are still a novelty to be found only on a handful of college campuses and other contained locations, but the tech is getting better: Ottonomy’s Yeti robot looks like the little rolling containers you might have seen trundling down the street or being hit by trains, but it can securely deposit its payload into a special locker. That means you don’t have to be there to receive the package, though of course like Daleks the things still can’t climb steps.

Samsung put out a wireless charger that acts as a smart home hub. Was that not already a thing?

Luminar founder Austin Russell gave a talk about the company’s ambitions (especially following its acquisition of a mapping startup) to do more than just make effective lidar devices. Apparently it is accelerating its move “up the stack” by buying up smaller companies at huge discounts. Smart — I do the same thing at the grocery store with almost-expired veggies. The scale is different, admittedly, but the philosophy is the same.

Image Credits: Chipolo

Normally when you’re in direct competition with Apple, you just sit in a corner and cry. Not Chipolo – its little object tracker devices compete with AirTags in a way, but the company is fine with that. Theirs fill a different, simpler role (basically “you forgot something” and it beeps) and they’re happy to have Apple take over the “sophisticated worldwide network with UWB” thing. “We’re not building a company because we want to build a company, right? We’re building the company because we want to help people. And that’s what Apple is also doing. So actually, it’s good.” How refreshing.

Wearable chairs are getting pretty futuristic. What’s wrong with just lying down?

There’s a new washer in town from Samsung, with a couple innovations that could help reduce the microplastics that come off of your laundry. Of course that horse left the barn long ago and now fish and turtles are basically cyborgs. Let’s all just agree to wear natural fibers!

Sony is making a Gran Turismo movie with Orlando Bloom in it, directed by Neil Blomkamp. Ridge Racer was robbed! Sony, call me.

Sony’s Project Leonardo controllers next to a DualShock controller.

Sony also is making an accessible controller to rival Microsoft’s awesome Xbox Adaptive Controller. Called Project Leonardo (for now, obviously), it’s a UFO-shaped thing that lets users plug in devices like switches and paddles so people with physical disabilities can play just as well as anyone else. We’re hoping to learn more about that one soon.

Today at CES: Smellscapes, robot dogs, and ‘awareables’ by Devin Coldewey originally published on TechCrunch

Sony and Honda reveal Afeela, their joint EV brand, at CES

Nearly a year after Sony and Honda shared plans to jointly make and sell electric vehicles, the two companies revealed a prototype under the brand name Afeela.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritizes building vehicles that have autonomous capabilities and are transformed into “moving entertainment space[s].”

The first preorders of the Afeelas are scheduled in the first half of 2025, with sales to begin the same year, said Yoshida. Initial shipments will be delivered to customers in North America in the spring of 2026.

Sony and Honda have previously said the new EV will be initially manufactured at Honda’s North America factory and will feature Level 3 automated driving capabilities under limited conditions. Level 3 autonomy means the car can drive in situations like traffic jams, but that the human driver must take over when the system requests it.

Sony revealed new details on the vehicle’s design today, including the integration of external media along the front of the car that allows it to interact with other road users and share necessary information.

“We plan on exploring the possibility of how media can create a fun and exciting mobility interaction,” said Yoshida.

The prototype is also equipped with 45 cameras and sensors inside and outside the vehicle in order to ensure safety and security, said Yoshida. The in-cabin sensors will be monitor the driver’s status in order to prevent accidents.

Afeela will also feature best-in-class entertainment for customers, said Yoshida. The Sony-Honda JV will integrate Epics Games’ Unreal Engine, a 3D computer graphics game engine, into their vehicles to help visualize not just entertainment in cars, but also communication and safety.

“In addition to movies, games, and music, we envision a new in-cabin experience using our expertise of UX and the UI technologies,” said Yoshida.

Kim Libreri, chief technology officer of Epic Games, said that the most natural way to visualize important data within the car is through intuitive interactive photo real augmentation, which is what Unreal Engine does best.

“In the future, the automobile will become a next generation destination for social connectivity. Not only for the occupants, but also their network of friends and colleagues. It will become a continuum of our digital lives,” said Libreri onstage at CES.

In order to handle all the compute needed for automated driving and advanced driver assistance system capabilities, car telematics and what we expect to be a tricked out infotainment system, Afeela cars will be built around Qualcomm’s system-on-a-chip technology, including their Snapdragon digital chassis.

Sony and Honda reveal Afeela, their joint EV brand, at CES by Rebecca Bellan originally published on TechCrunch

Samsung’s new washer captures microplastics from your dirty laundry

Unless you live in a natural fibers-only household, your laundry is likely exacerbating an environmental crisis with each wash.

The terrible microplastics mess we’re making — thanks in great part to the rise of synthetic clothing — apparently inspired Samsung to develop some new washing machine tech, which it called a “breakthrough in the fight against microplastics” today at CES 2023.

Specifically, Samsung is rolling out two new washing machine features — a plastic-catching filter that works with any washer and a specialized wash cycle that halved microplastic pollution in a Samsung-funded study. The tech giant says it worked with Patagonia for more than a year on the features, and claimed in a press release that they might “have a real impact on the health of aquatic ecosystems.”

Samsung’s “Less Microfiber” wash cycle

Here’s the rub: When your washing machine knocks your shirts and hoodies around, the friction causes synthetic materials like polyester to shed tiny threads, or microplastics. These teeny bits flow into the ocean through waste-water systems, and spread basically everywhere — in the air, sea turtle guts, our bodies, you name it. Though we don’t know exactly how harmful microplastics are to people, a recent analysis of 17 lab studies showed that microplastics can damage human cells and trigger allergic reactions, in addition to harming wildlife.

One company certainly won’t solve plastic pollution, but luckily other folks are working on this problem, too. Third-party filters and washing bags are two ways to reduce the environmental cost of washing synthetic materials, yet they’re no substitute for buying less or even ditching plastic clothes altogether.

Samsung’s new washer captures microplastics from your dirty laundry by Harri Weber originally published on TechCrunch

ZF and Beep to launch ‘several thousand’ autonomous shuttles in the US

Automotive supplier ZF is partnering with autonomous shuttle operator Beep to deliver “several thousand shuttles” to customers over the coming years, ZF said at CES in Las Vegas.

Beep, which describes itself as an autonomous mobility-as-a-service company, will implement ZF’s next-generation, Level 4 autonomous shuttle, which the company also launched at CES today. Level 4 autonomy means the vehicle can drive itself without requiring the human to take over in most situations, as long as it’s within the vehicle’s operational design domain. ZF’s new shuttle, which will be built in partnership with AV software company Oxbotica, is designed for urban environments and mixed traffic, ZF said.

ZF’s previous shuttle model only drives in designated lanes. Those shuttles are currently deployed via ZF’s subsidiary 2getthere in Rottderdam and Masdar City, and ZF says it has clocked a total of 62 million autonomously driven kilometers in real traffic with more than 14 million passengers.

The new shuttle will implement other new technology that ZF unveiled in Las Vegas, including its ZF ProConnect connectivity platform, which enables communications with surrounding infrastructure and the cloud, and the ZF ProAI supercomputer, a device that can support advanced driver assistance systems (ADAS), infotainment and chassis functions. Those two platforms work together to enable ZF’s virtual driver, the company’s proprietary autonomous driving software stack.

The rise of electric vehicles has resulted in increased communication within the vehicle; everything from opening and closing windows to automated driving features to infotainment to passenger comfort is controlled via computers. Instead of piling electronic control units (ECU) — which historically have handled one function at a time — on top of each other, suppliers are converging them into so-called supercomputers. ZF’s Pro AI supercomputer combines multiple systems-on-a-chip (SoC) from different suppliers into one hardware unit that’s more efficient, takes up less space (the new ProAI is 12x6x6 inches) and eases supply constraints.

ZF’s ProAI supercomputer Image Credits: ZF

Nvidia, which is quickly garnering a reputation for handling all things compute in the software-defined vehicle, is seeing the need for a new piece of hardware, as well. The tech giant announced at CES it would work with Foxconn to build ECUs with Nvidia’s Drive platform, including its Orin SoC, effectively creating a supercomputer that can replace what would otherwise be a number of ECUs in a vehicle dedicated to different tasks, such as digital instrument cluster, in-vehicle parking and autonomous driving.

To handle so many complex tasks, ZF’s latest version of ProAI’s overall computing power can achieve up to 1,500 TOPS, which is a 50% increase from the company’s previous version. ZF said it has more than 13 million units already ordered and expects further growth in the future, with volume supply scheduled to start in 2024.

Bringing autonomy to public transportation

Rendering of interior of ZF’s autonomous shuttleImage Credit:ZF

ZF’s shuttle will be able to carry 22 passengers, with 15 seated, according to ZF. The vehicle is Americans with Disabilities Act-compliant and includes an automatic ramp and wheelchair restraints. The shuttle will initially hit a max speed of 25 miles per hour, and in further development go up to 50 miles per hour, according to ZF. Customers can choose a battery capacity between 50 and 100 kWh, which will be able to cover up to 80 miles in pure electric mode.

The agreement between Beep and ZF aims to deliver several thousand shuttles over the next few years, with a market entry for ZF’s next-gen shuttle starting in 2025, and a ramp up of production in mid-2026, according to Torsten Gollewski, executive vice president of autonomous mobility systems at ZF.

Neither Beep nor ZF said where they would start deploying ZF’s shuttles, but Beep said It’s evaluating a number of possible sites.

“Beep has already been commissioned with concrete routes. We are currently working out the operational scenario. We will comment on this in more detail in due course,” Gollewski told TechCrunch. “Generally, we consider both scenarios for each potential customer depending on the route, as one of the advantages of our shuttle solutions is the ability to operate in mixed traffic as well as in dedicated lanes – depending on the kind of solution needed and the most efficient way of achieving that we can deliver the best option for a community and also link a rural community with surrounding larger cities.”

Most of Beep’s current deployments are along specific routes within closed campuses. For example, Beep provides a shuttle service in Lake Nona, Fla., within a 17-square-mile development that connects residential, commercial, retail, recreational and medical services. The company also recently partnered with Peachtree Corners, Ga., a 500-acre technology park, to test shuttles on a dedicated path along a main road connecting the hub.

“ZF’s full suite of shuttle services, its U.S. partner network and its automotive-grade vehicle complement our turnkey mobility networks and autonomous services technology platform,” said Joe Moye, Beep’s CEO, in a statement. “This shuttle will allow us to continue to pursue our vision of extending mobility equity and reducing carbon emissions, expanding our use cases while meeting industrial requirements for vehicle service life, performance and safety.”

Because ZF is an automotive supplier, the company said it offers Beep and any other future partners servicing and maintenance through its global network of 20,000 workshop partners. In North America, ZF has 3,000 workshop partners.

“As a technology leader, ZF sees itself not only as a shuttle supplier, but also as a partner for the entire lifecycle of its shuttles,” said Gollewski. “We offer not just the shuttle, but also services with its autonomous transport system, including fleet management, maintenance, repair and training.Therefore, the partnership also includes a comprehensive service concept to ensure smooth operation and thus maximum uptime of the shuttles.”

ZF and Beep to launch ‘several thousand’ autonomous shuttles in the US by Rebecca Bellan originally published on TechCrunch

Burned by layoffs, tech workers are rethinking risk

Tech isn’t as collegial as it used to be. Rocket ships are being unveiled as sputtering messes, mission-driven startups don’t feel so mission-oriented when responding to investor pressure, and widespread layoffs offer a loud reminder that jobs are breakable contracts, not sacrosanct vows.

Over the past few months, thousands of employees from Meta, Twitter, Stripe, Amazon, DoorDash and countless other companies that don’t have the privilege of being household names are back on the job market. A job market that includes hiring freezes, salary cuts and a general malaise that industry experts warn won’t be over this year.

So where does tech’s talent go from here?

The answer is complicated, and it’s too early to have definitive labor data. VCs want to fund the newest tech mafia startups before banks do, top MBA programs want laid off workers to join so badly that they’re waiving standardized test score requirements, and the tech companies that are in a position to hire really want you to know it.

TechCrunch spoke to laid-off employees about how they’re approaching their careers differently in 2023. Pseudonyms have been used in cases where names are included to protect current and future employment prospects, per the requests of the individuals quoted. The common thread between all the answers includes a reframing of how “safe” it is to work in tech, and, perhaps more importantly, what it takes to jump back into the sector after getting burned.

‘I’m taking my control back’

Aaliyah was laid off from her tech job in the spring. Just one month earlier, she had a positive review with her boss and was promised a raise with more stock options.

The layoff thus came as a surprise. And unlike some of her colleagues, who put their names in spreadsheets and jumped back into the job hunt, Aaliyah took a few weeks to think. “I wasn’t sure I wanted to stay in tech, I wasn’t sure I wanted to work for anyone,” she said.

“I had to make a decision in terms of what I want my day-to-day life to look like financially; am I going to hustle or do I just want to take what falls into my lap?” she said on the phone. “After a couple of weeks, I felt like I’m ready to take more control back as opposed to just letting people kind of sway me one way or another.”

Currently, Aaliyah works two full-time tech jobs – neither company knows – and she runs a consultancy business on the side. While many people work multiple jobs to make ends meet, the opportunity to work multiple full-time jobs in tech has been amplified by remote work and layoffs. In fact, over 39,000 people are in the “Overemployed” Discord community, which is self-described “as a community of professionals looking to work two remote jobs, earn extra income, and achieve financial freedom. Be free from office politics and layoffs.”

“Never again am I going to put myself into a position where I’m dependent on one stream of income from one company that may or may not do what’s in my interest,” Aaliyah said. “They’re gonna do what they want, and I’m going to do what’s mine.”

It’s also a hedge against the bias she says she faces as a Black woman in tech.

“As a Black woman, sometimes I feel slighted by being overlooked and not feeling like anyone thinks I’m capable of doing more,” she said. “So you may not have thought that I was capable of doing a lot more but I actually do – and you don’t know what’s in my bank account.”

Some see over-employment as their next step, while others are still reflecting on how their job title evolves in this new environment.

The two-time second hire

Sam has noticed an odd pattern in his work. He’s been the second finance hire, twice, by two venture-backed startups. And he’s been laid off by both of those companies over the past year.

“It’s been odd, because I chose accounting and finance as my major back in undergrad 15 years ago because I was told it was the backbone of business, that they needed it in order for a business to function,” Sam said. He turned to mentors in the space, and says that “their first reaction is that typically finance isn’t a function that is affected in these layoffs.” While the tech worker says that “accounting is an afterthought in tech,” the reality is a bit more complicated.

While it seems that every other chief executive attributes “a need to be more disciplined” as a reason for conducting company-wide layoffs, even a strong financial runway isn’t enough to keep people hired. In Sam’s case, he was first let go by a Series B software-as-a-service product after a funding round fell through, so he began looking for new jobs that promised more financial stability. He eventually began interviewing with a number of companies, and ended up choosing an ed-tech marketplace that had promised they had a large cash position from a recent fundraising spree. Then, when that company laid him off, he realized that good books aren’t enough to justify job stability.

Today, Sam is doing part-time work, which he set up when he began hearing rumors of the second round of layoffs, and interviewing for full-time gigs. There’s a clash between what he wants, which is a stable, reliable job, and what he naturally cares about as someone who has spent time working in scrappy startups on small teams.

“It’s kind of a dilemma I have right now, where I’m going through every process with a company that is much healthier on their bottom line, they have 401(K) match…. if an offer ever does come from [those] companies, can I bring myself around enough to be interested? It’s hard to know what you care about.”

He’s still frustrated over losing his job at the edtech company.

“They’re out here building an edtech marketplace. And here I am, with all of the experience and skills and knowledge to help the company do that and I won’t be able to see that through,” he said. “I felt like it’s their missed opportunity. That’s what I still like struggle with.”

‘Not everybody is walking away with a year’s worth of runway in their pockets’

Not long before Mary was fired from an HR tech company, she was given an award that recognized her contributions to the team. The trophy was still being engraved with her name when she got the call, just weeks later, that her job had been terminated due to the macroeconomic climate.

Even worse, it was the second time this company laid her off. The first time, Mary reflects, was in March 2020 when “the world was falling apart.”

“It didn’t feel like corporate irresponsibility or anything, it was just like, everything is on fire and we’re so sorry,” she said “Then a few months later, they called me back, saying that things are not as bad as we thought.” Because the job market was tough – and she didn’t sense any poor management issues – she rejoined, got a small raise, her equity was reinstated, and so the job continued for the next two years, until she was laid off again this summer.

Mary went back on the job hunt again, this time ending up at a venture-backed early-stage startup. Then, a few weeks into the job, she got laid off. This time, it stung even more – because this was the first job where she earned a six-figure salary since joining the tech world years ago.

“I had just broken six figures and I had that for only five weeks,” Mary said. “I was really excited to max out my 401(k) and now I’m thinking I should have kept that extra two grand in cash.” Right now, she has five weeks of pay, one month of Cobra healthcare insurance, and plans to sign up for Medicare.

“Not everybody is walking away with a year’s worth of runway in their pocket,”Mary said. “When people had really high salaries and enjoyed really high salaries for the majority of their career – they assume other people have personal savings to guard against this[…] but life is really expensive.”

Despite being burned, Mary isn’t leaving the tech world because she’s inspired by “the incredibly bright, talented, capable people who are just trying to build something.” Next year, she plans to ask her network for help with the job hunt, adding that no one is looking at cold job applications while Stripe and Twitter talent is getting laid off.

She plans to be direct. “It’s a question of how profitable is enough?” she said, at one point during the interview. “When is it enough to sustain your workforce – what math is happening here?”

But she also is aware that, ultimately, what happened to her over the past twelve months may happen again.

“You can ask all the right questions, you can do all the research, you can ask about burn and runway and all these things – and even if they say all the right things, if something changes in the market, there’s just very little power that you have as an individual,” she said. “Other than to, you know, save as much as you possibly can for a rainy day.”

Burned by layoffs, tech workers are rethinking risk by Natasha Mascarenhas originally published on TechCrunch

Archelis’ exoskeleton is basically a chair you can wear

I’ve written a fair bit about exoskeletons on these pages. They’re a fascinating subset of the robotics industry designed to improve mobility and assist with manual labor that can be taxing on the body. The FX Stick is a lower tech version, lacking the sorts of battery powered systems that drive those products.

If anything, it probably has more in common with some of the “wearable chair” you can find around the internet. Though the product is less about grabbing a seat and your desk and more for people who work on their feet and could benefit from taking a load off from time to time.

Announced at CES this week, the FX Stick is a follow up to the ArchelisFX system that we discussed a bit at last year’s show. It’s more flexible, 15% lighter and designed to be put on (16 seconds) and taken off (nine seconds) significantly quicker.

At ~$3,000, it’s pretty pricey. That’s significantly less than most of the powered suits out there, but my guess is that most nurses and factory workers aren’t going to shell out that much for a product like this, regardless of how much it purports to alleviate (40% says the company).

I suspect employers – rather than employees – are the likely target here, especially if the company can accurately demonstrate that such a technology could help keep people on their feet longer and avoid potential medical issues.

Archelis’ exoskeleton is basically a chair you can wear by Brian Heater originally published on TechCrunch

10-year old Chipolo explains why it’s not worried about Apple’s AirTag

When Apple’s AirTag came onto the scene in 2021, competitors like Tile were quick to bash the tech giant for antitrust issues, saying smaller companies had no chance of competing with Apple’s massive network of a billion iPhones. As it turns out, that’s not how another rival sees the situation. Chipolo, the 10-year-old maker of similar lost item location devices, has remained self-funded all these years, having sold 3.5 million devices and growing its revenue to the double-digit millions.

Instead of fighting Apple, Chipolo has opted to work with the Cupertino tech giant — and even credits Apple for helping further grow the item tracker industry. The team also sees the opportunity to integrate with the Find My app as a better consumer experience compared with its much smaller first-party finding network, which today is around 1 million monthly active users.

Without a large network, explains the company, it may take much longer for a device to alert its owner to its location when it’s misplaced and outside of Bluetooth range.

“It just comes down to do you want the customer to be happier with the bigger network?… We decided this is better,” said Chipolo co-founder Domen Barovic, in a conversation with TechCrunch at the Consumer Electronics Show in Las Vegas. “It’s easier to replace this,” he said, referring to Chipolo’s original non-Find My-integrated product, “than to try to build a huge network. We’ve seen that, actually, it’s really hard to do,” he added.

Image Credits: Chipolo

Tile, for comparison, is going a different route — it teamed up with Life360 by way of an acquisition — to combine their respective networks in order to compete more directly with Apple. Tile also sat down with the Department of Justice (DoJ) lawyers, who are now building an antitrust case against Apple, to register its complaints about Apple’s entry into this market.

Tile repeatedly stressed how Apple has the advantage of its sizable customer base and platform. Meanwhile, Tile would have to give up its direct relationship with its customers through its own app, as well as pay a commission on any subscription sales or other services made through in-app purchases. In addition, Apple hasn’t yet allowed third parties to access its U1 chip (ultra-wideband) chip for precision finding, giving AirTag a competitive advantage on that front.

Image Credits: Chipolo

Chipolo, however, feels much differently about this situation. Though the company has had ultra-wideband (UWB) prototypes on hand for a few years, it doesn’t feel it’s at a loss for the lack of support.

“We’re not seeing that ultra-wideband is actually needed for these use cases,” noted Chipolo co-founder Primoz Zelensek — Chipolo’s algorithm focuses on delivering quicker reminders when you leave an item behind, then customers can ring the device to see where their item is located. “The sound is much more important,” he said.

Image Credits: Chipolo

If anything, Chipolo sings Apple’s praises for creating more consumer awareness about the lost item finder market in general with the launch of AirTag. Plus, the company believes Apple has a shared mission.

“They’re solving the problem that we wanted to solve,” said Barovic. “We’re not building a company because we want to build a company, right? We’re building the company because we want to help people. And that’s what Apple is also doing. So actually, it’s good.”

Interestingly, Chipolo shared these same sentiments with the DoJ’s lawyers last year, the co-founders told TechCrunch. The company had a couple of meetings over Zoom about the matter of AirTag and its impact on Chipolo’s business. Its comments, seemingly, could complicate the DoJ’s ability to effectively prosecute Apple. After all, here is a competitor happy to be offered access to Apple’s Find My platform — and one that says its own sales have grown as a result.

The co-founders told TechCrunch that Chipolo’s 2022 revenue topped that of the revenue it generated in its pre-Find My days — though the company clarified it’s not what you’d call “hockey stick” growth.

Still, said Barovic, “it’s going up.”

The device maker is at the Las Vegas trade show to promote its current line of lost item trackers and to celebrate its 10-year anniversary. Today, Chipolo sells two versions of a keychain dongle ($28) that work either with its own app or with Apple’s Find My Network, and a wallet card ($35) that is slim enough to fit into a credit card slot. Unlike AirTag, Chipolo fully supports Android phones.

Image Credits: Chipolo

The company differentiates its products by the nature of the form factor — it’s plastic, comes in many colors, and its keychain dongle has a hole in the top so you don’t have to buy a separate accessory. It also costs a little less. The device also has baseline functions –like beeping to help you find your lost item, if nearby, and a finding network of some sort, when the item is out of Bluetooth range. (The non-Find My version, however, will not alert you if someone is trying to use the device for stalking purposes. But with its smaller network, its GPS updates are not as quick or as effective.)

Chipolo believes its feature set, along with what it believes are its better alerts, are what will help it to remain competitive with AirTag in the long term.

The company is also not slowing down development, either, but rather sees Apple’s lack of variety with AirTag as a niche to exploit. In addition to the multiple form factors and colors, it has built prototypes for two more form factors, including a location tracker designed for luggage and a screw-on tracker for bikes. It’s hoping to launch those next year.

Chipolo funds its new products with sales from its existing trackers, despite offers of outside funding.

“We’ve had a few [investors approach], but we didn’t find anyone who actually fits our culture,” said Zelensek. “But, of course, we are always open for new opportunities,” he added.

10-year old Chipolo explains why it’s not worried about Apple’s AirTag by Sarah Perez originally published on TechCrunch

Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

Hello, and welcome to the middle of the week. CES is starting tomorrow, so bookmark TechCrunch’s dedicated CES page to catch up on all the happenings. Now, onto the news! — Christine

The TechCrunch Top 3

Another round of layoffs: Paul has the latest on what’s happening over at Salesforce. The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. He checked out Salesforce’s SEC filing related to the matter and reported that CEO Marc Benioff stated the layoffs were a result of hiring “too many people leading into this economic downturn we’re now facing.”
Not so happy new year: More privacy fines and corrective measures greeted Meta as the calendar flipped to a new year. The company was hit with over $410 million in new fines from the European Union due to the number of “General Data Protection Regulation (GDPR) complaints over the legal basis [Meta] claims [it has] to run behavioral ads,” Natasha L writes.
Get food, mail your packages: Now you can have your food and your packages too. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports.

Startups and VC

It’s Autodesk’s turn for a competitor, and Snaptrude wants to be it. The startup took in some fresh venture capital to take on the design giant in the building design space, Jagmeet writes. Snaptrude wants to infuse better interoperability and cloud-based collaboration where others, like Autodesk, have lagged.

And we have four more for you:

App-solutely too slow: If your mobile app can’t keep up, customers may keep away. Product Science, which develops mobile app performance monitoring tools, landed $18 million to find flaws in execution to minimize app freezes and errors, Kyle writes.
It’s all so surreal: Also by Kyle, SurrealDB joins a crowded managed database service industry, raising $6 million for its database-as-a-service approach.
IP oh no: The market uncertainty that has plagued the online grocery delivery industry has caught up with South Korean grocery startup Kurly, which scrapped its IPO, Kate reports.
“There’s a great future in plastics”: Singapore-based AlterPacks took in $1 million in pre-seed funding to turn food waste into food containers, Catherine writes.

5 failure points between $5M and $100M in ARR

Before Tracy Young was co-founder and CEO of TigerEye, she held identical roles at construction productivity software startup PlanGrid.

Even though she led the company to $100 million in ARR before its acquisition by Autodesk, “I’ve had years to dissect the mistakes I made with my first startup,” she writes in TC+.

Young looks back at “five key failure points” that are common potholes on every founder’s path and shares tactical advice for addressing internal conflict, losing product-market fit, and other stumbles.

“If these reflections help even one founder make one less mistake, I would consider this effort worthwhile.”

Two more from the TC+ team:

No, no, not guilty was a good thing: Jacquelyn spoke to some legal experts who say Sam Bankman-Fried was smart to plead not guilty.
Hype or ripe?: Becca queried 35 investors to get their 2023 predictions on a number of VC-related topics, including capital deployment strategies, web3/crypto and what will happen with valuations.

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

Roku is expanding its product line to include a range of 11 smart televisions that the company says it designed and built with its own services in mind, Sarah writes. And you won’t have to wait very long to get them — they will be available beginning in the spring.

Meanwhile, the TechCrunch team at the Consumer Electronics Show (CES) in Las Vegas filed 16 stories since yesterday evening. You can find all of them here, but I wanted to point out a few I’ve enjoyed reading so far:

Bird-watching fans can get their fill of hummingbird species sightings with Bird Buddy’s new smart hummingbird feeder.Sarah reports it can photograph and identify 350 different bird species.
“Urine” for a special treat with Haje’s look at Withings’ U-Scan, which puts a urine analysis lab in your toilet.
If you’re looking for some toy nostalgia, WowWee returns to robots with a dog named ‘Dog-E.’Brian has more.
Who needs to just sit in cars staring out the window when you can pretend to be somewhere else? Holoride launches a new device to bring VR entertainment to any vehicle, Kirsten writes.

And we have five more for you:

Something going down Down Under: In Twitter news, Manish reports that a lot of users in Australia are experiencing service issues. Meanwhile, the social network is said to be reversing a political ad ban to bolster up its revenue, Ivan reports.
Up up and away: Stellantis is set to mass produce Archer’s electric aircraft in an expanded deal that will give the company access to up to $150 million over the next two years, Kirsten reports.
Time is on your side: Musical tastes change, so to document it, Spotify’s new time capsule feature will let you revisit your musical taste a year from now, Aisha writes.
And yet some more layoffs: The new year was also not good for Vimeo, which had another round of layoffs said to impact 11% of employees, Lauren writes.
Settlement reached: New York financial regulators settled with cryptocurrency exchange Coinbase for a $100 million fine after finding it violated anti–money laundering laws by failing to conduct adequate background checks, Amanda reports.

Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees by Christine Hall originally published on TechCrunch

Bankruptcy judge rules Celsius Network owns users’ interest-bearing crypto accounts

A federal bankruptcy judge ruled cryptocurrencies deposited into interest-bearing accounts at Celsius Network, a now-bankrupt cryptocurrency lending platform, actually belong to the firm – thanks to the fine print.

The verdict gives Celsius ownership of the $4.2 billion in cryptocurrency that users deposited into its high-interest Earn program, according to a 45-page filing from the U.S. Bankruptcy Court Southern District of New York on Wednesday.

With the Earn program, Celsius allowed users to deposit cryptocurrencies like bitcoin, ether and tether and receive weekly interest payments. Depending on the time horizon and token, the platform offered as much as 18% interest annually.

Celsius had approximately 600,000 accounts in its Earn program, and the accounts held a collective value of approximately $4.2 billion as of July 10, 2022, the filing noted. About $23 million of that value consisted of stablecoins. But all of that is now property of the estate, aka Celsius, the judge ruled.

Thanks to Celsius’ “unambiguous” terms and conditions, any cryptocurrency assets – including stablecoins – that were deposited into Earn Accounts, became Celsius’s property, the filing stated.

Celsius, which was once one of the world’s largest crypto lenders, filed for bankruptcy protection in mid-July 2022. At the time, Celsius said it had anywhere between $1 billion and $10 billion in assets and liabilities and more than 100,000 creditors.

Prior to filing for bankruptcy, Celsius froze withdrawals for customers in June citing “extreme market conditions.” That freeze was never lifted. Now, the crypto assets held in those accounts are property of Celsius, the judge ruled.

This decision is a stark contrast from the argument thousands of Celsius customers have had in claiming that their deposited funds were, in fact, theirs. Last month, Celsius fought with customers in court over ownership of deposited funds as it wanted to sell about $18 million worth of stablecoins from Earn accounts to fund its organization. Now, Celsius can sell those assets.

And for those looking to fight the court ruling and get their funds back, it seems unlikely because “there simply will not be enough value available to repay all Account Holders in full,” the filing stated.

With bankruptcy proceedings, priority to receiving frozen funds is often given to secured creditors. But the filing deems account holders with the Earn program as unsecured creditors of Celsius, which means their recovery depends on the distributions to unsecured creditors under a Chapter 11 bankruptcy plan.

“If only some Account Holders prevail with their arguments that they own the cryptocurrency assets in their accounts, they hope to recover 100% of their claims, while most of the Account Holders are left as unsecured creditors and may recover only a small percentage of their claims.”

Going forward, this verdict can set a precedent for investors across the crypto industry and what one’s terms of use really means for people who deposit onto platforms. This could also point to what may happen with other Chapter 11 bankruptcy proceedings transpiring in the crypto space like FTX, Voyager and BlockFi, to name a few.

Bankruptcy judge rules Celsius Network owns users’ interest-bearing crypto accounts by Jacquelyn Melinek originally published on TechCrunch

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