YouTube confirms a test of a new hub for free, ad-supported streaming channels

YouTube is officially running a test that allows select viewers in the U.S. to watch free ad-supported (FAST) channels via a dedicated hub on the video platform. Users that have access to the experiment will find FAST linear channels in the Movies and TV storefront.

In a shared statement to TechCrunch, a company spokesperson said, “YouTube is the only place where viewers can find everything they want, and we’re always looking for new ways to provide viewers a central destination to more easily find, watch, and share the content that matters most to them. We are currently running a small experiment that allows viewers to watch free ad-supported linear channels alongside the wide variety of content we offer on the platform.”

The company is reportedly talking with various entertainment companies about featuring their titles in the new hub, according to The Wall Street Journal, which first broke the news. YouTube is apparently testing with various content suppliers, such as A+E Networks, Cinedigm Corp, Lions Gate Entertainment Corp. and FilmRise, WSJ wrote. The hub could launch later this year.

YouTube declined to comment to TechCrunch on the launch date and which media partners it has chosen to test with.

This experiment is part of the company’s goal to give viewers all their favorite content in one destination, like content from creators as well as traditional movies and TV shows, sports and more. The FAST hub will put YouTube in better competition with Roku, Pluto TV and Tubi, among other players in the space.

Whenever YouTube rolls out its FAST channels hub, it will likely do extremely well as it is already a top streaming service worldwide. The company announced in November that it surpassed 80 million global subscribers across YouTube Premium and YouTube Music.

Back in March 2022, YouTube launched free, ad-supported TV shows, giving U.S. viewers access to over 4,000 titles. The new offering was an expansion of its free, ad-supported movies, which includes more than 1,500 movies from partners like Disney Media & Entertainment Distribution, Warner Bros., Paramount Pictures, Lionsgate, FilmRise, and more. Users get up to 100 new titles each week.

More recently, YouTube rolled out a Primetime Channels feature, which allows viewers to subscribe to 30+ streaming services, including Paramount+, Showtime, Shudder, Starz, AMC+ and more.

YouTube became the winner of the NFL Sunday Ticket package last month, which will be available as an add-on to YouTube TV and through YouTube Primetime Channels.

YouTube confirms a test of a new hub for free, ad-supported streaming channels by Lauren Forristal originally published on TechCrunch

YouTube confirms a test of a new hub for free, ad-supported streaming channels

YouTube is officially running a test that allows select viewers in the U.S. to watch free ad-supported (FAST) channels via a dedicated hub on the video platform. Users that have access to the experiment will find FAST linear channels in the Movies and TV storefront.

In a shared statement to TechCrunch, a company spokesperson said, “YouTube is the only place where viewers can find everything they want, and we’re always looking for new ways to provide viewers a central destination to more easily find, watch, and share the content that matters most to them. We are currently running a small experiment that allows viewers to watch free ad-supported linear channels alongside the wide variety of content we offer on the platform.”

The company is reportedly talking with various entertainment companies about featuring their titles in the new hub, according to The Wall Street Journal, which first broke the news. YouTube is apparently testing with various content suppliers, such as A+E Networks, Cinedigm Corp, Lions Gate Entertainment Corp. and FilmRise, WSJ wrote. The hub could launch later this year.

YouTube declined to comment to TechCrunch on the launch date and which media partners it has chosen to test with.

This experiment is part of the company’s goal to give viewers all their favorite content in one destination, like content from creators as well as traditional movies and TV shows, sports and more. The FAST hub will put YouTube in better competition with Roku, Pluto TV and Tubi, among other players in the space.

Whenever YouTube rolls out its FAST channels hub, it will likely do extremely well as it is already a top streaming service worldwide. The company announced in November that it surpassed 80 million global subscribers across YouTube Premium and YouTube Music.

Back in March 2022, YouTube launched free, ad-supported TV shows, giving U.S. viewers access to over 4,000 titles. The new offering was an expansion of its free, ad-supported movies, which includes more than 1,500 movies from partners like Disney Media & Entertainment Distribution, Warner Bros., Paramount Pictures, Lionsgate, FilmRise, and more. Users get up to 100 new titles each week.

More recently, YouTube rolled out a Primetime Channels feature, which allows viewers to subscribe to 30+ streaming services, including Paramount+, Showtime, Shudder, Starz, AMC+ and more.

YouTube became the winner of the NFL Sunday Ticket package last month, which will be available as an add-on to YouTube TV and through YouTube Primetime Channels.

YouTube confirms a test of a new hub for free, ad-supported streaming channels by Lauren Forristal originally published on TechCrunch

It’s time to bid on Twitter’s giant neon bird light

In a strange attempt to make money, Twitter is auctioning off surplus office furniture that it doesn’t need anymore, now that thousands of employees have either left the company or been laid off. When you’re rapidly losing advertisers and apparently not paying your rent, why not go for the Hail Mary?

This auction isn’t just some rogue Herman Miller chairs (though of course, you can bid on those too). There is some truly bizarre Twitter memorabilia up for grabs, and — not to make the second football metaphor in two paragraphs — watching the bids update in real time on these strange items is kind of like my own personal Super Bowl (unless if the Eagles make a run for it, in which case, the actual Super Bowl will be my Super Bowl).

If you one day hope to open a museum about the history of Silicon Valley, you might wanna check out this auction (and reevaluate your life goals, maybe). And if you don’t have thousands of dollars to spare for a giant planter in the shape of an @ sign, well, you should probably check it out anyway because it’s funny and we need to get our laughs in when we can in this cruel world!

There are 631 items up for auction, and you have about one day left get your bids in. Go forth and conquer. Or watch along in awe and horror.

A big neon bird to remind you of the good ol’ days

When I started working on this article, the bird was going for $350. Now, it’s up to $2300 and I won’t be surprised if the next minimum bid is $5000 by the time I hit post. No, this is not an inditement of my productivity. I’m a professional! People are just bidding really, really fast for this.

Weirdness:7/10. I love a good neon sign, but it’s really not that weird that this thing exists. If you run a company and rent office space for said company, there’s an 80% chance you have a neon sign of your company logo. Don’t fact check that statistic.

How many blue checks is this worth?: This thing is racking up bids quick. I’m going to estimate that it sells for 1,125 blue checks (or, $9000).

Do I actually want to own this?: This thing is kooky and fun, but who actually wants this in their home? Then again, I am biased as someone who lives in a small apartment, considering that the people bidding on this probably own multiple properties and have plenty of room to hang up their novelty Twitter bird in a spare room where they can regale their fellow rich friends with tales of how they outbid their arch nemesis for this prized avian artwork.

48 cases of KN95 masks

When you work under a guy who has condemned COVID-related lockdowns and has used his massive platform to bully Dr. Anthony Fauci, why wear a mask? Sure, this is a basic precaution that you can take while working in an office to prevent the spread of a dangerous virus. But Elon Musk might think you’re a loser if you care about the safety of other human beings, so tread carefully.

Weirdness: 4/10. Let’s give Twitter the benefit of the doubt and say they’re selling these masks because they just haveso many already that will keep their employees protected for the foreseeable future. In that case, this is actually a really great deal! It’s only $60 right now! Go get those masks!

How many blue checks is this worth?: According to a quick Amazon search, you can buy a 40-pack of KN95 masks for about $30. In this auction lot, Twitter is selling 48 cases, which appear to contain 40 masks each. Based on my very serious Amazon analysis, one KN95 mask costs approximately 75 cents. This lot contains 1920 masks. So, if this sells at market rate, this should cost $1440, or 180 blue checks.

Do I actually want to own this?: Hell yeah! I could use a box or two for myself, and then I would offer them up to some underfunded community organizations that might benefit from these free masks. Yeah, I know, this is a TechCrunch article, not my Miss America speech, but this shit is valuable! And it’s just sitting at Twitter, going to waste!

A $3000 cheese slicer

I’ve heard through the grapevine that in the pre-Musk days of Twitter, the food was pretty good. If you’re being fed cheese that’s carefully sliced on a $3000 blade, I can understand why. Bidding on this item started at just $25, then climbed up to $3000 within an hour. To my surprise, that’s actually a very good deal! The same item — which is marketed here as a prosciutto slicer, rather than a cheese slicer — costs $16,525 from a restaurant supply website. Were they running a Michelin star Italian eatery on the sixth floor of Twitter? Imagine getting laid off from a company that owns $16,525 cheese/proscuitto slicers. I hate to say it, but I kind of understand some of Elon’s woes here.

Weirdness: 8/10. I am actually kind of pissed off that this exists.

How many blue checks is this worth?: Well, if these slicers are worth… $16,525… let’s shave off a third of the price since it’s a used item. That brings us to about $11,000, or 1375 blue checks.

Do I actually want to own this?: No! There is no corporate kitchen that should own this! I promise you, the pre-sliced proscuitto at Trader Joe’s is perfectly fine!

An old-timey photo booth that’s actually powered by an entry level Canon DSLR

Behold, this lot is one of the only listings in which it was unclear what it was at first glance. It appears we have here a photo booth, and by booth, we mean a vintage-looking camera box that actually just holds a Canon EOS Rebel T3i, an entry level, budget-friendly DSLR. However, this does come with a Profoto light, which runs for about $1100 used. But wait, there’s more! You also get some fun photo booth props. From the photo, we can see a Twitter logo (classic), a slice of pizza and pie, some emojis, and there’s also a tennis racket there — it’s unclear if that is part of the lot as well, what kind of condition the racket is in, etc.

Weirdness: 8/10. This is pretty weird, but it mostly feels weird that they are hiding an average DSLR inside of a vintage photo box thingy.

How many blue checks is this worth?: Between the camera, the Profoto light, and the various knick knacks, I’m going to price this at about $1600. Which, divided by eight, brings us to 200 blue checks.

Do I actually want to own this?:Not to brag, but I own a full-frame Canon DSLR, so I really have no use for a T3i. That flash could be very nice though. And hey, who knows, that tennis racket might be salvagable.

A bird statue that doesn’t even light up

The neon bird sign? Fine, I get it. Neon signs are cool as hell. Yet this bird statue is currently up for $9,750, whereas the current bid on the neon sign is $4,600. There is no way that this thing is two times as cool as the neon sign. It’s just a statue! I am now wondering if there is some sort of secret significance to this statue that I don’t know about — like if you tap on it exactly seven times, a glowing eye will emerge that deports you to a secret pocket dimension. Stranger things have happened in Silicon Valley.

Weirdness: 9/10. This isn’t that weird in itself, but it’s weird how in demand it is.

How many blue checks is this worth?: Gonna make a wild guess and say it’ll sell for $20,000? Yes, I hate it too, but we still have a day left on the auction and we need to be smart about our guesses here, or else we might get made fun of on Twitter. This brings us to 2500 blue checks.

Do I actually want to own this?:No, but I think it would be funny to take this statue and drop it in front of the Meta headquarters or something.

A seven-foot succulent planter in the shape of an @ sign

Here’s my opinion, take it or leave it. This is the coolest item up for auction at Twitter HQ. To start, I love plants, and as the listing kindly informs us: “Currently Artificial Plants but can be placed with real plants.” This also sparks joy because it’s not explicitly Twitter memorabilia — after all, Twitter is not the only social network that uses @ handles. This is simply just a beautiful sculpture for the biggest internet nerd in your life.

Weirdness: 10/10. I don’t know why this exists, but I am very happy it does.

How many blue checks is this worth?: Let’s go with $5000, or 625 blue checks.

Do I actually want to own this?:Genuinely, yes. Can I fit a seven-foot-tall sculpture in my apartment? Nope! Can I make it work if I try hard enough? Yes, bring it on.

It’s time to bid on Twitter’s giant neon bird light by Amanda Silberling originally published on TechCrunch

It’s time to bid on Twitter’s giant neon bird light

In a strange attempt to make money, Twitter is auctioning off surplus office furniture that it doesn’t need anymore, now that thousands of employees have either left the company or been laid off. When you’re rapidly losing advertisers and apparently not paying your rent, why not go for the Hail Mary?

This auction isn’t just some rogue Herman Miller chairs (though of course, you can bid on those too). There is some truly bizarre Twitter memorabilia up for grabs, and — not to make the second football metaphor in two paragraphs — watching the bids update in real time on these strange items is kind of like my own personal Super Bowl (unless if the Eagles make a run for it, in which case, the actual Super Bowl will be my Super Bowl).

If you one day hope to open a museum about the history of Silicon Valley, you might wanna check out this auction (and reevaluate your life goals, maybe). And if you don’t have thousands of dollars to spare for a giant planter in the shape of an @ sign, well, you should probably check it out anyway because it’s funny and we need to get our laughs in when we can in this cruel world!

There are 631 items up for auction, and you have about one day left get your bids in. Go forth and conquer. Or watch along in awe and horror.

A big neon bird to remind you of the good ol’ days

When I started working on this article, the bird was going for $350. Now, it’s up to $2300 and I won’t be surprised if the next minimum bid is $5000 by the time I hit post. No, this is not an inditement of my productivity. I’m a professional! People are just bidding really, really fast for this.

Weirdness:7/10. I love a good neon sign, but it’s really not that weird that this thing exists. If you run a company and rent office space for said company, there’s an 80% chance you have a neon sign of your company logo. Don’t fact check that statistic.

How many blue checks is this worth?: This thing is racking up bids quick. I’m going to estimate that it sells for 1,125 blue checks (or, $9000).

Do I actually want to own this?: This thing is kooky and fun, but who actually wants this in their home? Then again, I am biased as someone who lives in a small apartment, considering that the people bidding on this probably own multiple properties and have plenty of room to hang up their novelty Twitter bird in a spare room where they can regale their fellow rich friends with tales of how they outbid their arch nemesis for this prized avian artwork.

48 cases of KN95 masks

When you work under a guy who has condemned COVID-related lockdowns and has used his massive platform to bully Dr. Anthony Fauci, why wear a mask? Sure, this is a basic precaution that you can take while working in an office to prevent the spread of a dangerous virus. But Elon Musk might think you’re a loser if you care about the safety of other human beings, so tread carefully.

Weirdness: 4/10. Let’s give Twitter the benefit of the doubt and say they’re selling these masks because they just haveso many already that will keep their employees protected for the foreseeable future. In that case, this is actually a really great deal! It’s only $60 right now! Go get those masks!

How many blue checks is this worth?: According to a quick Amazon search, you can buy a 40-pack of KN95 masks for about $30. In this auction lot, Twitter is selling 48 cases, which appear to contain 40 masks each. Based on my very serious Amazon analysis, one KN95 mask costs approximately 75 cents. This lot contains 1920 masks. So, if this sells at market rate, this should cost $1440, or 180 blue checks.

Do I actually want to own this?: Hell yeah! I could use a box or two for myself, and then I would offer them up to some underfunded community organizations that might benefit from these free masks. Yeah, I know, this is a TechCrunch article, not my Miss America speech, but this shit is valuable! And it’s just sitting at Twitter, going to waste!

A $3000 cheese slicer

I’ve heard through the grapevine that in the pre-Musk days of Twitter, the food was pretty good. If you’re being fed cheese that’s carefully sliced on a $3000 blade, I can understand why. Bidding on this item started at just $25, then climbed up to $3000 within an hour. To my surprise, that’s actually a very good deal! The same item — which is marketed here as a prosciutto slicer, rather than a cheese slicer — costs $16,525 from a restaurant supply website. Were they running a Michelin star Italian eatery on the sixth floor of Twitter? Imagine getting laid off from a company that owns $16,525 cheese/proscuitto slicers. I hate to say it, but I kind of understand some of Elon’s woes here.

Weirdness: 8/10. I am actually kind of pissed off that this exists.

How many blue checks is this worth?: Well, if these slicers are worth… $16,525… let’s shave off a third of the price since it’s a used item. That brings us to about $11,000, or 1375 blue checks.

Do I actually want to own this?: No! There is no corporate kitchen that should own this! I promise you, the pre-sliced proscuitto at Trader Joe’s is perfectly fine!

An old-timey photo booth that’s actually powered by an entry level Canon DSLR

Behold, this lot is one of the only listings in which it was unclear what it was at first glance. It appears we have here a photo booth, and by booth, we mean a vintage-looking camera box that actually just holds a Canon EOS Rebel T3i, an entry level, budget-friendly DSLR. However, this does come with a Profoto light, which runs for about $1100 used. But wait, there’s more! You also get some fun photo booth props. From the photo, we can see a Twitter logo (classic), a slice of pizza and pie, some emojis, and there’s also a tennis racket there — it’s unclear if that is part of the lot as well, what kind of condition the racket is in, etc.

Weirdness: 8/10. This is pretty weird, but it mostly feels weird that they are hiding an average DSLR inside of a vintage photo box thingy.

How many blue checks is this worth?: Between the camera, the Profoto light, and the various knick knacks, I’m going to price this at about $1600. Which, divided by eight, brings us to 200 blue checks.

Do I actually want to own this?:Not to brag, but I own a full-frame Canon DSLR, so I really have no use for a T3i. That flash could be very nice though. And hey, who knows, that tennis racket might be salvagable.

A bird statue that doesn’t even light up

The neon bird sign? Fine, I get it. Neon signs are cool as hell. Yet this bird statue is currently up for $9,750, whereas the current bid on the neon sign is $4,600. There is no way that this thing is two times as cool as the neon sign. It’s just a statue! I am now wondering if there is some sort of secret significance to this statue that I don’t know about — like if you tap on it exactly seven times, a glowing eye will emerge that deports you to a secret pocket dimension. Stranger things have happened in Silicon Valley.

Weirdness: 9/10. This isn’t that weird in itself, but it’s weird how in demand it is.

How many blue checks is this worth?: Gonna make a wild guess and say it’ll sell for $20,000? Yes, I hate it too, but we still have a day left on the auction and we need to be smart about our guesses here, or else we might get made fun of on Twitter. This brings us to 2500 blue checks.

Do I actually want to own this?:No, but I think it would be funny to take this statue and drop it in front of the Meta headquarters or something.

A seven-foot succulent planter in the shape of an @ sign

Here’s my opinion, take it or leave it. This is the coolest item up for auction at Twitter HQ. To start, I love plants, and as the listing kindly informs us: “Currently Artificial Plants but can be placed with real plants.” This also sparks joy because it’s not explicitly Twitter memorabilia — after all, Twitter is not the only social network that uses @ handles. This is simply just a beautiful sculpture for the biggest internet nerd in your life.

Weirdness: 10/10. I don’t know why this exists, but I am very happy it does.

How many blue checks is this worth?: Let’s go with $5000, or 625 blue checks.

Do I actually want to own this?:Genuinely, yes. Can I fit a seven-foot-tall sculpture in my apartment? Nope! Can I make it work if I try hard enough? Yes, bring it on.

It’s time to bid on Twitter’s giant neon bird light by Amanda Silberling originally published on TechCrunch

India proposes social media firms rely on fact checking by government agencies

The Indian government has proposed making the Press Bureau of India and its other agencies the arbiter of truth on what information is misleading for social media firms and other internet companies as they oversee their users’ data in the South Asian market.

The proposal by the Ministry of Electronics and IT came as part of an amendment to the nation’s IT rules. In the current draft, the ministry asks social media firms and online gaming companies to undertake due diligence on the content users “host, display, upload, modify, publish, transmit, store, update or share” and ensure that they are not “patently false and untrue or misleading in nature.”

The change proposes (PDF) that the social media firms and gaming companies use the judgment of the Press Information Bureau, a nodal agency, of the Ministry of Information and Broadcasting or other agency authorized by the Central Government for fact checking or “in respect of any business of the Central Government, by its department in which such business is transacted.”

The Press Bureau of India’s fact checks have been scrtunizedand found to be misleading in some instances by the local media.

The ministry proposed earlier this month that the online gaming industry establish a self-regulatory body to oversee concerns over the rise of addictiveness of their titles. On Tuesday evening, it proposed that when the ministry holds the view that the self-regulatory body has not complied with the provisions of this rule, it may direct the body to “undertake measures to rectify the non-compliance.”

The new proposal may add to the growing pain for many tech giants in India, one of their key overseas markets, where they have been subjected to greater accountability, scrutiny and questionable tactics in recent years. New Delhi is entering 2023 with several more such policy changes, including a telecom law that wouldtighten the government’s grip on internet firms.

Asia Internet Coalition, an influential industry group that represents Google, Meta and Amazon, among other tech firms, expressed concerns earlier this month about the digital competition law recommended by an Indian parliamentary panel that seeks to regulate their alleged anticompetitive practices, calling the proposal “absolutist and regressive” in nature.

The Indian panel said last month that its recommendation was systemically important to counter monopoly and warned that tech giants “must not favour its own offers over the offers of its competitors” when acting as mediators to supply and sales markets.

India proposes social media firms rely on fact checking by government agencies by Manish Singh originally published on TechCrunch

India proposes social media firms rely on fact checking by government agencies

The Indian government has proposed making the Press Bureau of India and its other agencies the arbiter of truth on what information is misleading for social media firms and other internet companies as they oversee their users’ data in the South Asian market.

The proposal by the Ministry of Electronics and IT came as part of an amendment to the nation’s IT rules. In the current draft, the ministry asks social media firms and online gaming companies to undertake due diligence on the content users “host, display, upload, modify, publish, transmit, store, update or share” and ensure that they are not “patently false and untrue or misleading in nature.”

The change proposes (PDF) that the social media firms and gaming companies use the judgment of the Press Information Bureau, a nodal agency, of the Ministry of Information and Broadcasting or other agency authorized by the Central Government for fact checking or “in respect of any business of the Central Government, by its department in which such business is transacted.”

The Press Bureau of India’s fact checks have been scrtunizedand found to be misleading in some instances by the local media.

The ministry proposed earlier this month that the online gaming industry establish a self-regulatory body to oversee concerns over the rise of addictiveness of their titles. On Tuesday evening, it proposed that when the ministry holds the view that the self-regulatory body has not complied with the provisions of this rule, it may direct the body to “undertake measures to rectify the non-compliance.”

The new proposal may add to the growing pain for many tech giants in India, one of their key overseas markets, where they have been subjected to greater accountability, scrutiny and questionable tactics in recent years. New Delhi is entering 2023 with several more such policy changes, including a telecom law that wouldtighten the government’s grip on internet firms.

Asia Internet Coalition, an influential industry group that represents Google, Meta and Amazon, among other tech firms, expressed concerns earlier this month about the digital competition law recommended by an Indian parliamentary panel that seeks to regulate their alleged anticompetitive practices, calling the proposal “absolutist and regressive” in nature.

The Indian panel said last month that its recommendation was systemically important to counter monopoly and warned that tech giants “must not favour its own offers over the offers of its competitors” when acting as mediators to supply and sales markets.

India proposes social media firms rely on fact checking by government agencies by Manish Singh originally published on TechCrunch

Modernizing the live music industry with Mir Hwang from GigFinesse

Welcome back to Found, where we get the stories behind the startups.

This week Darrell and Becca are joined by GigFinesse co-founder and CEO Mir Hwang. Mir talks about how his struggles to book music gigs as a teenager pushed him to launch the company that connects artists with venues for live shows. Mir also talked about how hard it was to steer the live music-focused business through the pandemic in an industry that was reticent to adopt tech to begin with. Plus, we learn about a fun venue that couldn’t be more perfect for Darrell’s future poetry residence.

Subscribe to Found to hear more stories from founders each week.

Connect with us:

On Twitter
On Instagram
Via email: found@techcrunch.com

Modernizing the live music industry with Mir Hwang from GigFinesse by Rebecca Szkutak originally published on TechCrunch

Modernizing the live music industry with Mir Hwang from GigFinesse

Welcome back to Found, where we get the stories behind the startups.

This week Darrell and Becca are joined by GigFinesse co-founder and CEO Mir Hwang. Mir talks about how his struggles to book music gigs as a teenager pushed him to launch the company that connects artists with venues for live shows. Mir also talked about how hard it was to steer the live music-focused business through the pandemic in an industry that was reticent to adopt tech to begin with. Plus, we learn about a fun venue that couldn’t be more perfect for Darrell’s future poetry residence.

Subscribe to Found to hear more stories from founders each week.

Connect with us:

On Twitter
On Instagram
Via email: found@techcrunch.com

Modernizing the live music industry with Mir Hwang from GigFinesse by Rebecca Szkutak originally published on TechCrunch

Beaconstac lands $25M investment for its QR code management platform

QR code tech, which exploded during the pandemic as businesses searched for hygienic alternatives to physical touchpoints, continues to grow in popularity particularly across sectors such as restaurants and outlet retail. According to Insider Intelligence, more than 99.5 million smartphone users will scan a QR code by 2025, up from 83.4 million in 2022. There’s a potential downside — some argue QR codes reduce the need to hire employees who collect payments and service customers — but it seems clear that the tech, for better or worse, isn’t’ going anywhere.

That’s benefitted startups like Beaconstac, which works with companies including United Airlines, Amazon and Deloitte to create end-customer QR code experiences. In a sign of just how rosy business has been, Beaconstac today announced that it closed a $25 million Series A funding round led by Telescope Partners with participation from Accel.

Co-founder and CEO Sharat Potharaju says that the new capital will be put toward expanding the startup’s team and product R&D.

Image Credits: Beaconstac

“We’ve seen tremendous growth since the beginning of the pandemic because our QR code technology offers businesses an efficient, user-friendly solution for creating contactless experiences,” Potharaju told TechCrunch in an email interview. “We see more businesses continuing to adopt this technology because it streamlines the customer experience. The pandemic has only amplified the existing need to connect the physical and digital worlds better.”

Potharaju co-founded Beaconstac in 2019 alongside Ravi Maddimsetty. Potharaju is an investment banker by trade, having held posts at Merrill Lynch and Fieldstone Private Capital Group. Maddimsetty, a software engineer, was an IT associate at Morgan Stanley and contributed to open source Linux projects including the GNOME desktop environment.

With Beaconstac, Potharaju and Maddimsetty sought to ride the QR code adoption wave, building a platform that allows businesses to create, manage and track QR codes across different physical touchpoints. Using Beaconstac, companies can modify aspects of branded QR codes including the shape, captions and background colors to match their design languages.

Beaconstac also lets companies create QR codes that track engagement, like a customer’s location at the time of a scan. While not a feature every patron is likely to be comfortable with, Potharaju argues that it’s helping companies acquire first-party data at a time when more platforms (see Apple) are becoming averse to tracking. (Whether you agree with Potharaju depends which side of the privacy debate you fall on, of course.)

“Beaconstac’s platform does not collect any personally identifiable information when a QR code is scanned — we are compliant with GDPR regulations around security and privacy,” Potharaju said. “Consumers can always request data deletion under GDPR rules.”

While Beaconstac competes with vendors including Flowcode and Bit.ly, the company claims to have over 20,000 customers — double the figure from last year. Potharaju declined to share revenue figures, but said that Beaconstac — which has offces in the U.S. and India — plans to double its 75-person workforce sometime this year.

“In 2019, my co-founder and I were asking the question, ‘Our phones are great at getting us online, but why aren’t they better at connecting us with the physical world?,’” Potharaju said. “Beaconstac [is] helping companies … build digital cohorts based on interactions in the physical world.”

Beaconstac lands $25M investment for its QR code management platform by Kyle Wiggers originally published on TechCrunch

Beaconstac lands $25M investment for its QR code management platform

QR code tech, which exploded during the pandemic as businesses searched for hygienic alternatives to physical touchpoints, continues to grow in popularity particularly across sectors such as restaurants and outlet retail. According to Insider Intelligence, more than 99.5 million smartphone users will scan a QR code by 2025, up from 83.4 million in 2022. There’s a potential downside — some argue QR codes reduce the need to hire employees who collect payments and service customers — but it seems clear that the tech, for better or worse, isn’t’ going anywhere.

That’s benefitted startups like Beaconstac, which works with companies including United Airlines, Amazon and Deloitte to create end-customer QR code experiences. In a sign of just how rosy business has been, Beaconstac today announced that it closed a $25 million Series A funding round led by Telescope Partners with participation from Accel.

Co-founder and CEO Sharat Potharaju says that the new capital will be put toward expanding the startup’s team and product R&D.

Image Credits: Beaconstac

“We’ve seen tremendous growth since the beginning of the pandemic because our QR code technology offers businesses an efficient, user-friendly solution for creating contactless experiences,” Potharaju told TechCrunch in an email interview. “We see more businesses continuing to adopt this technology because it streamlines the customer experience. The pandemic has only amplified the existing need to connect the physical and digital worlds better.”

Potharaju co-founded Beaconstac in 2019 alongside Ravi Maddimsetty. Potharaju is an investment banker by trade, having held posts at Merrill Lynch and Fieldstone Private Capital Group. Maddimsetty, a software engineer, was an IT associate at Morgan Stanley and contributed to open source Linux projects including the GNOME desktop environment.

With Beaconstac, Potharaju and Maddimsetty sought to ride the QR code adoption wave, building a platform that allows businesses to create, manage and track QR codes across different physical touchpoints. Using Beaconstac, companies can modify aspects of branded QR codes including the shape, captions and background colors to match their design languages.

Beaconstac also lets companies create QR codes that track engagement, like a customer’s location at the time of a scan. While not a feature every patron is likely to be comfortable with, Potharaju argues that it’s helping companies acquire first-party data at a time when more platforms (see Apple) are becoming averse to tracking. (Whether you agree with Potharaju depends which side of the privacy debate you fall on, of course.)

“Beaconstac’s platform does not collect any personally identifiable information when a QR code is scanned — we are compliant with GDPR regulations around security and privacy,” Potharaju said. “Consumers can always request data deletion under GDPR rules.”

While Beaconstac competes with vendors including Flowcode and Bit.ly, the company claims to have over 20,000 customers — double the figure from last year. Potharaju declined to share revenue figures, but said that Beaconstac — which has offces in the U.S. and India — plans to double its 75-person workforce sometime this year.

“In 2019, my co-founder and I were asking the question, ‘Our phones are great at getting us online, but why aren’t they better at connecting us with the physical world?,’” Potharaju said. “Beaconstac [is] helping companies … build digital cohorts based on interactions in the physical world.”

Beaconstac lands $25M investment for its QR code management platform by Kyle Wiggers originally published on TechCrunch

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