Chord connects new funding to predictive commerce metrics so brands can grow

Commerce has gone through quite a change over the past three years. First was the quick shift to online during the pandemic, then came the reckoning after people began venturing out again.

During this time, commerce companies, both brick-and-mortar and online, were looking to technology to get their companies up-and-running, but were finding it a bit tough with the absence of a big developer team to manage deployment.

Bryan Mahoney and Henry Davis, both former Glossier executives, saw the writing on the wall in 2020 and started Arfa, which is now Chord, a platform as a service, to provide commerce infrastructure software that gives brands and startups sophisticated technology and data without the requirement of a huge technology team. We profiled the company in 2021 when it raised an $18 million Series A round.

They found that not all commerce companies were ready, willing and able to invest in technology. However, as spending in places like Facebook and Google became more expensive and it was harder to acquire customers, companies started to see how data and technology could work in their favor.

“Companies are realizing they don’t have to be technology companies,” CEO Mahoney told TechCrunch. “We talk an awful lot in the industry about headwinds, and those headwinds to some extent are accelerants pushing these brands a little bit closer to the core, but making them realize that the solutions they’ve had, or the reluctance to spend on technology, is not going to work.”

Chord has 21 customers signed onto its platform, including Blue Bottle Coffee, Caraway, Loverboy and Joopiter. Meanwhile, Mahoney said December was the company’s busiest month so far, and year over year revenue growth was an increase of 360%.

For the past 18 months many of the customers were asking to see how their data could be used in more predictive capabilities. To do that, Chord is back with a $15 million Series A extension co-led by new investor Bright Pixel Capital and existing investor Eclipse. New investors in the round include GC1 Ventures, TechNexus Venture Collaborative and Anti Fund VC joining existing investors Imaginary Ventures, Foundation Capital and White Star Capital.

The new funding enabled Chord to build on its leadership team to add former Mailchimp chief data science officer David Dewey as new chief technology officer; Susie Korb as vice president of finance, a similar role she held at Toast; and Jamie Deveney, vice president of data, who was previously in the same role at Imperfect Foods.

In addition, Mahoney intends to deploy the new funds into data capability expansion, marketing, product development to support larger customers and its machine learning-powered data infrastructure that provides brands with a look at how key customer metrics will change over time.

In total, Chord raised $33 million. Mahoney did not disclose the company’s valuation, but did say “it’s in line with current multiples in the market.”

Technically the company should have looked at raising a classic Series B, but Chord wasn’t quite there yet, Mahoney admits. Proving that sometimes the grass isn’t always greener on the other side, he explained that the company’s initial investment came with a big valuation, which put pressure on the company to grow into it, even with no customers and no revenue at the time.

When Mahoney and Davis reached out to investors last summer, they took that past pressure into account, and as they spoke with investors, realized that they were actually in between a Series A and B, but didn’t want to push themselves in another “grow into the valuation” situation.

“We said let’s be really honest about what is going on in the market, and let’s be honest about where we are,” Mahoney said. “We are still a Series A company, but having really good traction is the time to get the fundraising going regardless of how we finally reach out to the investors.”

Chord connects new funding to predictive commerce metrics so brands can grow by Christine Hall originally published on TechCrunch

Shell snaps up EV charging operator Volta for $169 million

A U.S.-based subsidiary of oil company Shell is buying EV charging network operator Volta in an all-cash transaction valued at $169 million.

Under the terms of the merger agreement, Shell USA Inc. will acquire all outstanding shares of Class A common stock of Volta at $0.86 per share in cash upon completion of the merger. That represents about an 18% premium to the closing price of Volta stock on January 17, 2023. Volta shares, which have been trading under $1 since November, rose 0.73% following the announcement.

Volta, which went public in 2021 via a merger with a special purpose acquisition company, has an advertising-based business model. The company places its chargers at shopping malls and grocery stores, where EV drivers can power up their batteries for free. The chargers have large media displays, a space where retailers and consumer goods companies can advertise to reach the EV audience.

The company caught the attention of investors early in its life, raising more than $200 million before it took the SPAC route. But the company’s stock price has languished and its cash position is depleted. That lack of cash is tenuous enough that under acquisition agreement, the Shell affiliate will provide loans to Volta to help the company through the closing. The transaction is expected to close in the first half of 2023.

“Volta’s ability to capture it independently, in challenging market conditions and with ongoing capital constraints, was limited. This transaction creates value for our shareholders and provides our exceptional employees and other stakeholders a clear path forward,” Interim CEO Vince Cubbage said in a statement.

The deal, which was unanimously approved by Volta’s board, is the latest example of energy companies snapping up or investing in EV charging infrastructure as demand for electric vehicles grows. BP, Total and France’s EDF are among a growing list of oil companies buying up EV charging assets.

Shell previously bought European charging network ubitricity.

Shell snaps up EV charging operator Volta for $169 million by Kirsten Korosec originally published on TechCrunch

Goldenset launches out of stealth to make equity investments in creators

Goldenset Collective is launching out of stealth with a $10 million seed round to deploy equity investments in digital creators. The company was founded by Rob Fishman, Darren Lachtman and Nick Millman, the trio who previously founded Niche, a brand partnership marketplace acquired by Twitter for over $50 million, and then Brat, a Gen Z entertainment network.

“For most creators, really the only option for financing is debt, and I think it’s pretty scary to get debt as an individual,” said Lachtman. “So that’s the idea for Goldenset. We’re not attaching any debt to creators, we actually want to just provide them with financing and services that help them actually grow their businesses.”

So far, the company has deployed $1 million in capital to seven creators, including Audrey Hope, Christopher Sturniolo, Paige Taylor and Jeff Ma. TechCrunch viewed a sample agreement between Goldenset and a creator, with the numbers redacted.

According to the sample contract, Goldenset invests a sum of money into a creator’s business in exchange for a certain percentage of their revenue — this encompasses brand deals and on-platform monetization, but not a creator’s day job or freelance income if that’s separate from their social media channels.

The creator won’t have to start paying out their revenue share for a year, unless if they surpass a certain gross revenue threshold first. Then, the creator starts paying a different percentage of revenue until they reach certain milestones based on the proportion of the investment that they’ve paid back.

The contract has three termination options. In one scenario, the creator can back out of the investment during the first six months, so long as they return the capital. Or, when Goldenset has received a certain return on their investment, the creator can terminate the revenue share. In the final case, the agreement terminates by default after a certain period of time, so long as Goldenset has recouped a set amount of the investment.

Like any equity investment, there are pros and cons for the creator. An infusion of startup capital can accelerate business growth, but if the creator can’t make as much income as expected, they could be locked into this deal with Goldenset indefinitely. However, there’s no scenario in which the creator is on the hook for debt to Goldenset.

As part of their deal with Goldenset, creators get free access to LLC and corporate formation, two years of accounting and tax advisory services, payroll services, legal support, PR support and business strategy consulting.

“We believe creators are not merely ‘influencers’ to be rented like billboards by other companies and brands, but are founders of high-growth start-ups with Fortune 500 potential,” the company’s website reads.

Other companies like Spotterand Creative Juice have experimented with the idea of investing in creators. In the case of Spotter, which raised $200 million last year, the company will pay creators a sum of money in exchange for all of the ad revenue from their YouTube back catalog for a set period of time. Like Goldenset, neither Spotter nor Creative Juice require creators to take on debt.

“I don’t think anyone is doing actual true equity investments into these creators the way we are,” Millman told TechCrunch. But Goldenset’s approach doesn’t resemble that of a traditional VC firm.

“We’re not trying to do the venture model, which is like, you bet on 10 people and one of them needs to work and get 100x,” Lachtman said. “We’re pretty confident that most of these creators will continue to have a pretty established career. If they outgrow us and we can get out of our deals with just a couple X return, then we’re super happy with that too.”

Goldenset’s $10 million seed round is led by A.Capital and Lerer Hippeau with participation from Kevin Durant’s firm, 35 Ventures, among others.

Goldenset launches out of stealth to make equity investments in creators by Amanda Silberling originally published on TechCrunch

Apple introduces a brand new HomePod with better sound and smarts

Apple has resurrected the larger HomePod with a second-generation version that includes better sound, as well as better intelligence and computing smarts. The new HomePod retails for $299 and pre-orders kick off today, with in-store availability and shipping beginning in the U.S. and select other markets on Friday, February 3.

Apple’s new HomePod includes two color options – a white version as wells “Midnight,” a color they’ve favored over a standard black option on most recent product releases, including the M2 MacBook Air. We have yet to see this on the HomePod in person, but if other examples from Apple are any indication, it’s a very dark blue that basically resembles black in most viewing conditions.

This new HomePod is wrapped in an “acoustically transparent mesh fabric,” and also includes support for Siri voice control as well as Apple’s own Spatial Audio technology for immersive sound reproduction. Users can also now create Siri smart home automations entirely on the HomePod using just their voice.

Inside, the HomePod is powered by the S7 chip – the same processor found in the Apple Watch Series 7. That should give it a big performance upgrade over the OG HomePod, which contained an Apple A8, the chip that powered the last iPod touch as well as the iPad mini 4 and iPhone 6.

The HomePod includes room-sensing technology to adapt its sound profile depending on its surroundings, and it can also be stereo-paired with another HomePod for improved sound. You can use them with an Apple TV 4K and eARC for sound system integration, and you can also use them as intercoms throughout the house if you have more than one.

Apple also notes that the updated HomePod includes Matter support and can act as a home hub for Apple’s HomeKit smart home system.

Apple introduces a brand new HomePod with better sound and smarts by Darrell Etherington originally published on TechCrunch

ThriveCart, which sells tools to build ecommerce carts, raises $35M

Often, first-time ecommerce entrepreneurs don’t know what they need to build an effective funnel and cart experience for their platforms. It’s not their fault; the problem’s challenging. According to one source, the average cart abandonment rate across all industries is 69.57%. That means roughly seven out of 10 shoppers won’t complete their transaction, leading to an estimated $18 billion in segment-wide lost sales revenue each year.

Startup founder Josh Bartlett several years ago proposed a solution in ThriveCart, a toolkit small- and medium-sized businesses can use to build ecommerce carts and funnels. ThriveCart quickly caught on with businesses, it seems, growing to tens of thousands of customers and more than $1 billion in sales processed annually.

The rapid growth piqued investors’ interest. ThriveCart today announced that it raised $35 million in a funding round led by LTV SaaS Growth Fund, the company’s first public outside investment. Kevin McKeand, who was recently named the company’s CEO, said the fresh cash will be put toward further developing ThriveCart’s platform and tripling the size of the company’s workforce.

“The pandemic prompted many people to start their own digital businesses. The recent slowdown in tech has not been seen among small businesses and entrepreneurs, the core users of ThriveCart’s tech,” McKeand told TechCrunch in an email interview.

With ThriveCart, businesses can create upsell funnels, bump offers (i.e. offers for other services shown during checkout), trials and “pay what you want,” split payments, monthly subscriptions and more. The platform provides codes for embeddable carts that can be added to existing websites, as well as backend dashboards that can be connected to tools like third-party fulfillment services.

ThriveCart can calculate sales tax rates based on location and product type, tracking totals with reports. It also allows for automation rules, for example automatically following up with visitors who abandon a cart, modifying affiliate commissions based on refund rate and sending notifications to let customers known when payments are due.

“ThriveCart’s solution does the heavy lifting for site engagement, funnel and checkout experiences, allowing entrepreneurs to focus on developing great ideas,” McKeand said. “Our affiliate partners are talking with veteran and new entrepreneurs every day, guiding them on the best practices for launching digital-first businesses and acting as ambassadors for ThriveCart’s solutions.”

ThriveCart presumably collects a fair amount of personal customer data to accomplish what it does. TechCrunch asked McKeand about the company’s data usage policy, but somewhat discouragingly, he declined to answer.

ThriveCart’s competitors include Gum Road and SamCart on the cart and checkout side. Other rivals are Snipcart, which web building platform Duda acquired in September 2021. and Carrot, a plug-in that automatically categorizes what shoppers add to their carts.

While McKeand declined to reveal ThriveCart’s revenue figures, he said that he’s pleased with the company’s current growth trajectory and believes ThriveCart is “poised for growth” as a result of the “rise of the digital entrepreneur.”

In an emailed statement, LTV SaaS Growth Fund VP of investments Marina Vizdoaga added: “ThriveCart is one of the most exciting ecommerce investment opportunities we have seen in some time that will deliver a strong growth profile with attractive economics. Loyalty among their affiliate network and their end customers is unrivaled. We firmly believe in the company’s growth trajectory, and we are already seeing how the infusion of capital allows them to think and plan big with respect to the product roadmap, market penetration and expansion and strategic alliances. The popularity of the creator economy made this a perfect time to invest in a cart and funnel solution for digital products.”

ThriveCart, which sells tools to build ecommerce carts, raises $35M by Kyle Wiggers originally published on TechCrunch

Self-driving truck startup Waabi brings on Volvo VC as strategic investor

Autonomous trucking startup Waabi has bagged Volvo Group Venture Capital AB, the automaker’s VC arm, as a strategic investor. The companies aren’t disclosing the amount invested, nor many other details about the deal, but having Volvo on board will both provide Waabi access to Volvo’s extensive industry network and help the startup explore opportunities for large-scale commercialization.

“We’ve been extremely selective in terms of who we bring on board as an investor, and this is the right time for Waabi to bring on a strategic OEM,” Waabi’s CEO and founder, Raquel Urtasun, told TechCrunch.

The partnership also symbolizes Volvo’s own commitment to self-driving trucking. Volvo Group has been exploring autonomous mobility solutions for years. As early as 2017, Volvo had developed an autonomous concept truck that would be used for hub-to-hub transportation of goods — a model that Waabi is also pursuing. In 2019, the automaker unveiled Vera, its autonomous, electric “truck” that looks more like a sports car with a trailer placed on top. Last we heard, the Vera was being used in Sweden to move goods packed in cargo trailers from a logistics center to a port terminal, in partnership with logistics company DFDS. Volvo didn’t respond in time to provide an update.

More recently, Volvo teamed up with autonomous vehicle technology startup Aurora Innovation to jointly develop autonomous semi-trucks, with the Aurora Driver technology stack integrated into the trucks, for the North American market.

“We represent for Volvo a strengthening commitment to self-driving trucking, as well as their understanding that there is next-generation technology, and they want to be the leader of next generation technology,” said Urtasun, nodding to Waabi’s AI-first and simulation-heavy approach to autonomy. “They want to be part of that story.”

The investment, which is an extension to Waabi’s $83.5 million Series A that was led by Khosla Ventures, comes a few months after the startup unveiled its first generation of trucks that are purpose-built for OEM integration. That means that rather than adding on cameras, lidar and other sensors to an already built truck, Waabi’s Driver — which includes software, sensors and compute power — is manufactured directly into the vehicle from the assembly line. The result to an onlooker is a smoother vehicle exterior — no chunky after-market sensor ornamentation — that’s easier to clean and maintain.

“We build deep partnerships with OEMs because we don’t believe in after market installations,” said Urtasun. “So for us, OEM partnerships are the most important partnerships.”

Urtasun was mum about whether Volvo will indeed be a future manufacturing partner — although we’d guess that Volvo is — but she did say to stay tuned for news to come in the next few months on that front.

Waabi has told TechCrunch that its simulator, in addition to testing, training and teaching Waabi’s self-driving software, has also helped the company design its next-gen truck by testing different sensor placement on a digital twin of the vehicle. By building out and testing the truck in simulation, Waabi avoided potentially years of building and testing real world vehicles, said Urtasun.

Aside from the ability to speed up design and production at a fraction of the cost, Waabi’s simulator became a selling point for Volvo because of its safety applications, said Urtasun.

“When you say Volvo, what comes to mind for everybody is a symbol of safety, and that’s where we are super aligned in terms of our very differentiated approach to safety that Waabi is providing,” said Urtasun. “Waabi is simulation-centric, instead of deploying large test fleets, and that’s one of the things that Volvo really highlights in terms of their investment.”

Urtasun said that OEM partners have also been excited by Waabi’s ability to “scale from day one” due to its simulator.

“This is an important stepping stone on our path,” said Urtasun. “We are in a very unique position in terms of the competitive landscape because we have a multi-year runway and we have a very lean approach, which means we can go super fast with a fraction of the cost and people.”

Waabi was founded in 2021 and already the company claims to have the most advanced simulator in the industry and a truck that looks like a next-generation truck for most other companies operating today.

“What really defines Waabi is that we saw the super capital intensive approach that is very slow, and instead we said we need to build different technology so we can get there faster and in a much more scalable fashion,” said Urtasun.

Of course, it remains to be seen whether Waabi’s promises of fast, cheap scaling will actually pan out. The company has test vehicles on the ground, but has yet to announce any commercial pilots with OEM or shipping partners.

Self-driving truck startup Waabi brings on Volvo VC as strategic investor by Rebecca Bellan originally published on TechCrunch

Noon Energy brings Mars tech down to Earth with carbon-oxygen battery system

The starry-eyed founder story usually goes something like this: Start an earthbound company, make lots of money, launch a rocket company to go to Mars.

If that’s the stereotypical narrative, then Chris Graves has it all backward.

Graves started with the Red Planet, helping to develop a key instrument for NASA’s Perseverance rover that’s currently roaming the Jezero crater. That instrument inspired him to invent a novel battery technology that today forms the foundation of his startup, Noon Energy.

On Mars, the MOXIE instrument is intended to test the viability of making rocket-ready oxygen on Mars to enable return trips to Earth, saving mass on the outbound leg of the trip. The device sucks in carbon dioxide and strips off an oxygen atom, which it stores on board. The remaining carbon monoxide is exhausted into the thin Martian atmosphere.

Here on Earth, Noon’s carbon-oxygen battery is targeted at larger-scale applications to help bridge intermittencies that naturally occur with wind and solar. It runs a modified version of the same chemical reaction as MOXIE, though the goal is to store electricity rather than produce oxygen.

Noon Energy brings Mars tech down to Earth with carbon-oxygen battery system by Tim De Chant originally published on TechCrunch

Good Meat approved to sell serum-free cultivated meat in Singapore

Good Meat announced today it has received regulatory approval from the Singapore Food Agency to use serum-free media for the production of its cultivated meat. The brand, which is the cultivated meat division of U.S.-based food startup Eat Just, says it is the only cultivated meat producer in the world with the ability to sell to consumers. Its lab-grown chicken is currently available in Singapore, where Eat Just gained regulatory approval to sell its lab-grown chicken meat in 2020.

“Today’s news is another historic milestone for us and for the entire industry as it brings us all closer to a more scalable and sustainable production of real meat without slaughter,” said Eat Just head of communications Andrew Noyes. “Our R&D team worked diligently to replace serum with other nutrients that provide the same functionality and their hard work over several years paid off.”

The latest approval from the SFA means Good Meat will be able to sell chicken meat cultivated without using animal serums. Serums like fetal bovine serum (FBS), which is made from the blood of fetuses extracted from cows during the slaughter process, are usually needed for cells from a living animal to duplicate. Finding way to produce cultivated meat without animal serums is one of the key challenges alternative protein startups are trying to solve.

Good Meat is currently working on its Singapore production facility, which it says will house the largest bioreactor (a 6,000-liter vessel built with ABEC) in the cultivated meat industry. Once it opens next year, the facility will be capable of using the serum-free production process and producing tens of thousands of pounds of meat.

Eat Just’s backers include the Qatar Investment Authority (the sovereign wealth fund of the state of Qatar), Vulcan Capital and C2 Capital Partners, which has Alibaba as its anchor investor.

The Singaporean government has supported alternative protein startups as the island nation seeks to make its food industry more self-sustaining. In a statement, Singapore Economic Development Board executive vice president Damian Chan said, “Good Meat is a key member of our growing ecosystem of more than 70 alternative protein companies and we look forward to their continued contributions in driving agrifood innovation from Singapore for the region and beyond.”

Good Meat approved to sell serum-free cultivated meat in Singapore by Catherine Shu originally published on TechCrunch

Uber, Bolt drivers hope for increased earnings foiled as Tanzania reinstates 25% commission

Barely a year after Tanzania capped the commissions that e-hailing firms like Uber and Bolt charge their partners at 15%, the authority in charge has backtracked on the order, taking away drivers’ prospects of increased earnings.

The fee was increased to 25% effective last Sunday after the Land and Transport Regulatory Authority (Latra) issued a notice on December 30, which superseded the initial direction of March last year. Latra sets and approves fares for all operators including those in the ride-hailing sector.

Uber and its main rival in Europe and Africa, Bolt, halted some of their services in April last year claiming that reducing the commission on partners would dent their earnings. However, the reduced fee meant increased incomes for drivers, who have in the past, like their counterparts in Kenya, protested poor earnings from the apps.

Uber resumes full operations in Tanzania

Uber, which halted UberX, UberXL and UberSave services in April, kicked off efforts to resume full operations Monday, TechCrunch has learnt, joining Bolt whose services were restored in October. Uber charged a 25% commission while Bolt charged 20%. Their withdrawal left the market to homegrown brands like Little, which charges a 15% commission, and Ping.

“We made the difficult decision to pause our operations in Tanzania because the regulatory changes that were introduced created an environment that was challenging for our business to operate under. We have, since the pause, maintained our engagements with LATRA and other regulatory bodies in Tanzania as a show of our commitment to resume full operations in the market, providing drivers with an avenue to earn and riders, an enhanced mobility option,” said Uber’s East and West Africa head of communications, said Lorraine Onduru.

“We welcome the new pricing order issued by the Land and Transport Regulatory Authority which we believe will significantly contribute to the growth and development of the ride-hailing industry in Tanzania,” said Onduru.

The resumption of the e-hailing services comes after stakeholders, including representatives ofUber and Bolt lobbied for the rates to be reviewed; leading Tanzania to announce last September that a middle ground had been found and the firms would resume operations.

“Our efforts and engagements were aimed at ensuring an enabling regulatory environment for mobility services in Tanzania among drivers, vehicle owners, passengers and ride-hailing operators. The overall objective was to develop the nascent ride-hailing sector in the market,” said a Bolt spokesperson, adding that the company reinstated all its services on October 13, 2022.

Bolt said that following the decision by LATRA, it will soon introduce some changes on passenger fare pricing.

Aside from Tanzania, Kenya also capped commission at 18% last year, after new regulations came into force. Efforts by ride-hailing operators, to have new regulations scraped, have been unsuccessful so far.

Uber, Bolt drivers hope for increased earnings foiled as Tanzania reinstates 25% commission by Annie Njanja originally published on TechCrunch

Kate is a new car maker focused on micro-cars for everyday use

Meet Kate, a French company that wants to create a tiny car that you can use for your daily commute and various errands. In addition to CEO Matthias Goldenberg and CTO Pierre Escrieut, Kate is also co-founded by Thibaud Elzière, the serial entrepreneur behind Hexa, the startup studio formerly known as eFounders.

While Kate is a car manufacturer at heart, it doesn’t want to produce big SUVs with sophisticated entertainment systems. The company wants to change mobility by producing the most minimalistic electric car possible.

Instead of starting with the vehicle, Kate is starting with the use case. “We want to sell this to people who really need a vehicle, people who live on the outskirts, in mid-sized cities or even in the countryside,” Kate CEO Matthias Goldenberg told me.

In Europe, people moving from A to B use a large vehicle — like a regular car — for 84% of their trips. It represents 11% of the CO2 emissions. And yet, 98% of trips are shorter than 80 kilometers (that’s 50 miles).

That’s why it doesn’t make sense to use a car with extremely comfy seats and long-range batteries if you’re just dropping your kid at school and then heading to the office in the small city nearby. You can always rent a car for your next vacation.

But creating a new car manufacturer from scratch isn’t that easy. That’s why Kate isn’t exactly a “new company”. Thibaud Elzière invested in a French company called NOSMOKE that produces electric vehicles inspired by th Mini Moke.

Kate then straight up acquired NOSMOKE to reuse some of the company’s work on a new type of vehicle. Instead of producing a leisure car that you would park next to your beach house, Kate wants to create a mass-market vehicle.

This is what the Kate Original looks like:

The Kate Original. Image Credits: Kate

On paper, Kate’s upcoming vehicle, the K1, will be an L7e vehicle — a heavy quadricycle. There will be four seats and it will reach a top speed of 90km/h (56mph). You will be able to drive it with a B1 driving license in France, which you can get at the age of 16 or later.

“With the K1, we want to have a vehicle that sits right in the no-go zone between the Citroën Ami that costs €8,000 and the Renault Zoe that costs around €25,000 to €30,000,” Goldenberg said.

Kate is targeting an entry price at around €15,000 with a battery range of 200 kilometers (124 miles). Of course, there will be models with better engines and batteries that will cost more than that.

When it comes to design, Kate wants to manufacture a car that is as modular and durable as possible. There will be some connectivity components so that the company can identify issues remotely.

But the idea is that you should be able to keep your Kate K1 for years and years. There will be hardware and software updates, but the car should remain usable for a long time even if you don’t change any component. For instance, Kate has opted for LFP batteries (with lithium, iron and phosphate) so that it offers a considerably longer cycle life.

The Kate K1. Image Credits: Kate

When it comes to the entertainment system, there will be some basic software features in the car. You will be able to play some music or get some directions. But if you want better driving directions or if you want to listen to your own podcasts, you will have to rely on your smartphone.

“The smartphone has to be at the center of the experience but you should also be able to drive the car if you’re out of battery,” Goldenberg said.

Last year, NOSMOKE/Kate produced nearly 200 vehicles. This year, the company is updating NOSMOKE’s car and calling it the Kate Original. “Our goal is that we should produce four times more vehicles every year. In 5 years, we will jump from 200 vehicles per year to 200 vehicles per day,” Goldenberg said.

Kate wants to properly introduce the K1 later this year and start selling it in 2024. In other words, the company has ambitious goals and is targeting an unproven market. But given the success of the Citroën Ami in France with wealthy high schoolers in the French countryside, there could be an even bigger opportunity with tiny cars for adults.

The Kate Original. Image Credits: Kate

Kate is a new car maker focused on micro-cars for everyday use by Romain Dillet originally published on TechCrunch

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